Značka: television

Fortune did not, in fact, favor the brave: Matt Damon’s Crypto.com TV spot turns one

The crypto industry has had its share of issues with marketing, from projects many authorities labeled as scams to high-profile branding with sports franchises, but one ad that has stood out came from crypto exchange Crypto.com featuring Hollywood star Matt Damon.Many have ridiculed the “fortune favors the brave” ad starring Damon since its release in October 2021, using the TV spot as a creative springboard to criticize the crypto space and celebrities supporting it. The creators of South Park have aired two episodes and one two-part special poking fun at crypto users and the Crypto.com ad specifically. Late night TV hosts including Stephen Colbert also targeted the ad spot with parodies and jokes following the market downturn in May.Still shot of Matt Damon in the Crypto.com TV spot, since made private on YouTubeAt the time Damon showed his face promoting the exchange, the price of Bitcoin (BTC) was more than $60,000, Ether (ETH) was more than $4,000, and the total crypto market capitalization was roughly $2.6 trillion. Though some tokens have delivered gains to many investors since that time, the prices of BTC and ETH have dropped more than 60% since 2021, reaching $20,627 and $1,552 at the time of publication, respectively.It’s unclear how much Crypto.com may have compensated Damon for the ad — he also received $1 million in donations for Water.org — but the actor was not the only celebrity promoting crypto firms. Actor and producer Reese Witherspoon’s company partnered with a nonfungible token collection to develop feature films and a television series, and Kim Kardashian promoted the EthereumMax project on her Instagram stories — which later led to charges from the United States Securities and Exchange Commission.Today @SECGov, we charged Kim Kardashian for unlawfully touting a crypto security.This case is a reminder that, when celebrities / influencers endorse investment opps, including crypto asset securities, it doesn’t mean those investment products are right for all investors.— Gary Gensler (@GaryGensler) October 3, 2022Related: Influential celebrities who joined the crypto club over the past yearOther marketing and regulatory efforts by the crypto exchange seem to be continuing to move forward despite CEO Kris Marszalek announcing layoffs in June. Financial regulatory authorities in Italy, Cyprus, France and the United Kingdom have approved Crypto.com to offer crypto services to their residents, and the exchange proceeded with renovating the former Staples Center in Los Angeles following a $700-million agreement.While Crypto.com inked many sponsorship deals with sports organizations prior to the market downturn, reports have suggested that the exchange may have reduced the scale of some of these partnerships. Cointelegraph reported in September that the crypto exchange dropped out of a half-billion-dollar sponsorship deal with the Union of European Football Associations Champions League. An October report suggested Crypto.com’s deals with the Los Angeles’ Angel City Football Club, the 2022 FIFA World Cup in Qatar and esports tournament host Twitch Rivals may also have been affected.

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TV streaming providers should start relying on NFTs

Subscription-based services have become so ubiquitous it’s hard to remember a time when they weren’t the norm. Streaming companies have sought to take advantage of that norm by fleecing consumers for everything they’re worth — just look at Netflix’s decision to start running advertisements. Another benefit of leveraging NFT technology is that streaming services can increasingly be used to create communities. As with all consumer culture in the digital world, we are what we consume. NFTs, however, have the potential to make the relationship between the consumer and what is consumed far more profound.There is a solution to streaming “churn”A decade ago, who would have thought digital communities based on families of JPEGs would become billion-dollar enterprises? From Bored Apes to Party Degenerates, NFTs have become identity cards, VIP passes, proof of ownership and digital art — all in one product. Why not a streaming service too?Related: Throw your Bored Apes in the trashIf your watching habits are dominated by the likes of David Attenborough, an NFT could be built around your love of the natural world. Others like yourself will also purchase this niche membership — which could cross-streaming platforms with the money divided proportionally among the distributors, IP owners and content creators. With this compounded ultra-niche membership, we would have the basis of a community; forged together by a shared interest. For third parties, this community could be a valuable revenue stream and offer endless possibilities for partnerships and engagement. This might include discounted museum and safari tickets, livestream Q&As with top zoologists and exclusive first looks at new David Attenborough programming. A membership product that appeals to niche interests will inevitably improve users’ perception of the value of the streaming service because it becomes a part of their identity. The solution to a lot of the churn wars in the streaming sector is to turn subscriptions into “memberships.” In doing so, platforms can create strong and committed communities for all kinds of content creators.Staying ahead of the curve“We can do this all today,” you might say, and you’re not entirely wrong. The possibility for Netflix — for example — to create interactive subscription services for specific types of content is something that is entirely possible. The massive credit card, fill-out form and email approach normalized by regular streaming services look lackluster compared to the Web3 possibilities.Related: Mass adoption will be terrible for cryptoUsing NFTs for subscription products allows users to have access to gated content as long as it interests them while having the possibility to sell their keys to someone else without loss when no longer needed. Content creators will also benefit from a direct 1-1 relationship with audiences that are really engaged. Instead of the “all you can eat” or nothing at all approach of regular subscriptions, creators will be able to package content for particular NFTs or incentivize particular behavior. Maybe watching all episodes in a short timeframe grants access to a bonus, or providing feedback for a season can give behind-the-scenes content. As consumers, we see transactional video-on-demand and a la carte purchasing going out of fashion. For services that want to stay ahead of the curve, it would be wise to begin considering the possibilities offered by Web3.Andrea Berry is the head of development for Theta Labs.This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

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Can NFTs democratize scheduled programming of TV in the Web3 era

Nonfungible tokens (NFTs) leave almost no part of the physical world untouched. From museums and major fashion brands like Gucci adopting the technology to digital items to musicians breaking archaic song rights distribution methods.Now even television, or in a streaming era — scheduled programming, is taking on NFTs as a means of crowdfunding programs. NFTV is streaming crypto-themed content but using NFTs as the backbone to crowdfund shows while providing viewers with some say in what’s on deck.Each program has a set of related NFTs, which give creators the reins of their projects, rather than giant media houses, while holders have the chance to contribute content.Greg Cipes, co-creator of NFTV, spoke with Cointelegraph to discuss the fine line between content democratization and an artist’s vision manifesting true to itself.Big names in the entertainment industry have joined the NFT craze, like Kim Kardashian, Snoop Dogg, Eminem and Matt Damon. When it comes to creative output, many artists have a specific vision for their content, especially industry veterans with a specific style or band.When NFTs come into the picture and give the community a say, Cipes said this can “absolutely” take away from creators, and a fine line must be walked.Related: The creator economy: How we arrived there, and why we need its Web3 upgradeHe related upcoming NFT-based streaming networks to operating like a pirate ship with the captain having the final say and all other decisions are democratic, such as featured characters.“Everyone has a role, responsibility and accountability to own. [And must] lead their respective team with creative freedom.”Cipes continued to highlight the added utility of NFTs in a television network setting as keys to extra network perks, like a subscription membership but with tangible abilities and ownership aspects.“Content is a great way to connect the concept of NFTs with a utility like entertainment.”NFTV will have content related to popular themes in the crypto community such as the Bored Ape Yacht Club and an NFT-world cartoon among others.One barrier is an accurate understanding of how NFT democratization works, even from those within the crypto space. Cipes says with this project and others, hands-on involvement helps increase overall understanding of technology.“People get projects more when they’re involved in media they enjoy consuming.”The crypto community itself also continues to push entertainment and mainstream projects, as they tend to be catalysts for both adoption and education on real-world utility.On Oct. 18, blockchain solution provider Ripple announced the second wave of $250 million in funding for its creator program to bring in entertainment and media-focused Web3.

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South Park destroys Matt Damon's Crypto.com ad in season premiere

More than three months after its release, the ad from crypto exchange Crypto.com featuring Hollywood star Matt Damon was the subject of ridicule in the latest episode of the animated series South Park.In the first episode of its 25th season titled “Pajama Day”, the creators of South Park took on people in the United States refusing to wear a mask and once again associated crypto investments with scams. Characters in the show attacked Damon’s appearance in an TV spot titled “fortune favors the brave”, showing the actor speaking about Crypto.com amid a digital landscape of historic figures. “My dad said he listened to Matt Damon and lost all his money…” “Yes, everyone did! But they were brave in doing so!”The criticism is likely related to cryptocurrencies losing more than $500 billion in combined market capitalization in January, with Bitcoin (BTC) falling from more than $42,000 to the $35,000s. According to data from Cointelegraph Markets Pro, the BTC price is $36,373 at the time of publication, having fallen more than 40% since Crypto.com released the ad featuring Damon.“We just have to be brave.” “But not too brave or else Matt Damon will come and take all our money.”Many know South Park for its criticism of the United States government’s response to the 2008 financial crisis, popularized by the meme “aaaand… it’s gone” — referring to one of the characters immediately losing all his money after depositing it in a bank. The show has since gone on to jokingly predict crypto will become the only acceptable form of payment in the future, and nonfungible tokens have the power to destroy the world.Initially released in October 2021, many in mainstream media seemed not to comment on the Crypto.com ad until it aired during a National Football League game on Jan. 2. Stephen Colbert, the host of CBS’ The Late Show, took aim at the TV spot on the same evening as South Park, comparing Damon’s endorsement of crypto to the accuracy of groundhog Punxsutawney Phil predicting six more weeks of winter. “You never rely on groundhogs for advice, no matter how convincing they are when they pitch you crypto with Matt Damon,” said Colbert.Parody of Matt Damon’s Crypto.com ad. Source: Late Show with Stephen ColbertRelated: ‘Crypto Critic’ — Hollywood insider has a message for celebrities who shill token projectsThe first TV series to feature Bitcoin was the CBS drama The Good Wife in January 2012, but referencing crypto and blockchain in mainstream media has become somewhat more common as the space grows. Celebrities and others in entertainment including comedians Jim Jefferies and Bill Burr announced cryptocurrency investments in 2020, and reality star Kim Kardashian shilled the EthereumMax token to her Instagram followers the following year. 

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Comedian Stephen Colbert spoofs 'Colbert Coin' in response to rise in crypto scams

Stephen Colbert, the charismatic host of CBS’ The Late Show, is once again associating many cryptocurrencies with scams — but doing so by parodying the vernacular of a seasoned HODLer.In a Wednesday segment on members of Generation Z falling for scams inside and outside of the crypto space, Colbert referenced the rug pull behind a token inspired by Netflix’s show Squid Game, in which thousands of investors lost more than $3 million. Together with “certified young person” and staff writer Eliana Kwartler, Colbert debuted an “amazing investment opportunity” designed to obtain people’s credit card numbers, first pet names and the names of the street on which they grew up.“If Gen Zs want to stay safe online, they should invest in this new, amazing cryptocurrency token — it’s called Colbert Coin,” said Kwartler. “With Colbert Coin, you give us your savings, and then we cryptocurrency it. After that, you never have to worry about it any more, my stans.”Colbert Coin, from The Late Show with Stephen ColbertColbert added:“We’re busy turning your cash into future money — to the moon, apes!”The host of both the Late Show and Colbert Report was one of the few late-night talk show personalities to discuss crypto as early as 2013 when the price of Bitcoin (BTC) was fluctuating between $50–$300. At the time, Colbert described the crypto asset as something that has value “just because a bunch of people on the Internet have agreed that it is worth something.”Related: Bitcoin payments are the ‘second stupidest idea I’ve heard,’ says Late Show’s Stephen ColbertFellow comedian Jon Stewart — under whom Colbert worked as a correspondent on The Daily Show — joked about a similar token project using his name in December:And if you like the “website” you’ll love my next project. Crypto “Stewcoin”!— Jon Stewart (@jonstewart) December 16, 2021In the cases of both Colbert and Stewart, their fake projects parody a very real problem in the crypto space: Celebrities who shill tokens that may or may not turn out to be fraudulent. Kim Kardashian promoted EthereumMax (EMAX) in an Instagram story in June 2021—a token that gained 116,000% in one week before falling more than 99% and leaving many investors in the red. According to a Thursday report from Chainalysis, scammers received $7.8 billion in crypto stolen from victims over 2021, of which more than $2.8 billion came from rug pulls. While the report noted that 90% of the total value lost to rug pulls in 2021 was the result of major Turkish crypto exchange Thodex halting trading and withdrawals, all others involved DeFi projects. Chainalysis attributed the prevalence of rug pulls to the “hype around the space” in addition to the lack of code audits for certain DeFi projects.

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Nifty News: The Red Ape Family show, Mini Royale on Solana and The Weeknd’s NFT collection

Catch up on nonfungible token (NFT)-related news this week as Cointelegraph rounds up the stories you don’t want to miss. Bored Apes gets cast in an TV seriesThe Red Ape Family (TRAF) is a new animated comedy series centered on Bored Ape Yacht Club (BAYC) NFTs. Episodes are sold as individual NFTs and run between 5 to 10 minutes long. The plot is about a family of Bored Apes that escape Earth to live on Mars.OpenSea is already reselling Episode 1 and the yet-to-be-released Episode 2 is available to mint. One Episode 1 token holder received a Bored Ape, three token holders won two Mutant Apes, and others were airdropped a poster, gravity sneakers and a discount to mint Episode 2.The cast, made up mostly of Bored Apes, will also include Mutant Apes, the Bored Ape Kennel Club, Coolcats, Craniums and Lions. Rapper 2 Chainz is an executive producer. The first episode is available on YouTube:[embedded content]The Weeknd drops animated NFT collection on AutographThe Weeknd’s “Blinding Lights” song became the No. 1 song on Billboard’s Greatest Songs of All Time Hot 100 Chart and to mark the milestone, the artist and Billboard released a series of NFTs this week.The seven-piece NFT collection includes a one-to-one NFT featuring The Weeknd’s November 2021 Billboard cover, as well as three trading cards, each in two editions, inspired by the “Blinding Lights” music video. Each piece is signed by The Weeknd.Fans can purchase these NFTs on Tom Brady’s Autograph marketplace.”Blinding Lights” is officially the #1 Hot 100 song – of all time. In celebration, we’ve partnered with @theweeknd and @billboard on a limited-edition, hand-signed collection exclusively on @opensea. Auction starts today, December 20 at 5pm ET. https://t.co/JV54p3RSvR pic.twitter.com/PMLWsUYvAN— Autograph (@Autograph) December 20, 2021Related: Ubisoft pursues NFT initiative with Aleph.im following fan backlashMini Royale game adds 2M playersMini Royale: Nations, a web-based first-person shooter, became the first live multiplayer game to run on Solana after existing as a blockchain-integration-free game for months. Following the launch of its first in-game NFT items, the number of active players has doubled.On Dec 16, 2021, Mini Royale: Nations became the first live multiplayer game on @solana pic.twitter.com/WnTO8tGQnX— Mini Royale: Nations (@MiniNations) December 16, 2021

However, Mini Royale is not a play-to-earn game. An NFT acts as an in-game avatar and owners can receive benefits, including the game’s upcoming CHEDDAR token. So far, Mini Royale NFTs have sold for 17,637 SOL, worth roughly $3.2 million, on the Magic Eden market place. RadioShack makes a comeback in cryptoAfter filing for bankruptcy twice in 2015 and in 2017, the century-old former electronics retailer is planning to launch the RADIO token as part of “RadioShack DeFi” that will enable users to trade tokens via the Atlas USV protocol. Atlas USV is a project that is attempting to build a universal base layer for the DeFi sector.Are you ready? https://t.co/gXXKXc1UT2#RadioShack #Blockchain #Cryptocurrency pic.twitter.com/rXT3HvGli1— RadioShack (@RadioShack) December 19, 2021

According to its proposal, RadioShack’s new mission is “to be the first protocol to bridge the gap in mainstream usage of DeFi.” By targeting “blue-chip, large corporations” and aiding their transformation into blockchain companies, RadioShack wants to educate CEOs and an older generation of crypto users.Related: 3 embroidery artists weave NFT charity drop to help victims of human traffickingOther Nifty NewsAs the year draws to an end, Cointelegraph rounded up the top ten NFT projects of 2021 based on trading volume and communities.For a more in-depth look at the prices behind the top collections, the Cointelegraph Research team released an 80-page report on NFTs. It found that the CryptoPunks collection has had the highest return for collectors since 2017, while Bored Ape Yacht Club has had the highest return for collectors in 2021.

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South Park excoriates NFTs as investments in latest vision of post-COVID future

Apparently, it only took a pandemic for the writers behind the animated TV series South Park to offer their take on nonfungible tokens (NFTs) and cryptocurrencies… and it’s not a positive outlook.In its “Post COVID: The Return of COVID” special that aired Thursday, South Park depicted one of the show’s protagonists, Leopold “Butters” Stotch, also known as Victor Chaos, locked away in an insane asylum for years after it’s discovered he has a certain power to wreak havoc on the world. That power? Gathering investors to put all their money into NFTs. When he manages to get out of his cell, the result is comical violence, comparisons to drug use, and the possible downfall of society:“He escaped once before. In just a few hours he managed to get thousands of people to invest in NFTs, just like he almost did you […] another 30 seconds in that room and you would have started considering NFTs as a viable investment.”NFTs in south park pic.twitter.com/LnEkVvcYjA— edgar.eth (@EdgarAronov) December 16, 2021Though referencing aspects of the crypto space in mainstream media has become somewhat common, South Park — which often tackles topical issues with a comedic twist — seems to have avoided mentioning token projects with seemingly absurd names for the last ten years. Bitcoin (BTC) only made its first appearance in 2008, and though everyone in South Park’s fictional future of the 2060s still used the cryptocurrency as a medium of exchange, they also described it as a “fly-by-night Ponzi scheme.”Related: Imprisoned Silk Road founder causes a stir with NFT dropSouth Park’s vision of a world roughly 40 years from now implies the frenzy around NFT drops is unlikely to subside for many investors. This week, Wikipedia entered the space for the first time, selling a tokenized version of the first message posted to its website in 2001 for $750,000. However, some NFTs have been auctioned off for millions of dollars and traded for valuable real-world items, including cars.

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