Značka: Samsung

Samsung launches metaverse store in Decentraland

Samsung is the latest megacorporation to announce a metaventure project, opting for Decentraland for its metaverse project. On Jan. 6, 2021, the consumer electronics giant announced the opening of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when COVID-19 is keeping people away from physical shops.The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible on the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.Customers must first enter Decentraland using a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will lead the avatar to one of three interior rooms: sustainability, customization and connection.Related: Blockchain and the metaverse make inroads at Consumer Electronics ShowThe Samsung 837X store will feature “Connectivity Theater and Sustainability Forest” as well as a musical event at the “Customization Stage,” according to Samsung.The South Korean technology giant recently announced the release of a new smart TV range with an integrated NFT platform. Micro LED, Neo QLED, and The Frame are just a few of Samsung’s 2022 smart TVs that will have an NFT Platform app for discovering, purchasing and trading digital art.

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Blockchain and the Metaverse make inroads at Consumer Electronics Show

Blockchain, metaverse and NFT technology are set to make a splash at the Consumer Electronics Show (CES) event in Las Vegas this week. The CES is an annual event that features exhibitions of the latest tech advancements and keynote speeches from giants such as LG, Samsung, Amazon, Nvidia and Sony.Innovation of mobility.Sony’s Vision-S #CES2022 pic.twitter.com/lLykDAUapB— Sony (@Sony) January 5, 2022This year’s event runs between Jan. 5 and Jan. 7 and will host more than 2200 exhibitors, with crypto and NFT companies a notable addition to the perennial gadget makers and TV manufacturers. In terms of the blockchain sector, the exhibitors grouped under the cryptocurrency category include the derivatives and NFT exchange FTX, NFT platform Blockparty and NFT Software and hardware developers Atomic Form. The event’s keynote speeches will feature crypto figures including Filecoin founding director Clara Tsao, Celsius Network chief growth and product officer Tushar Nadkami, Coinbase chief policy officer Faryar Shirzad and Art Blocks Inc founder and CEO Erick Calderon to name a few. “Are stablecoins really stable? How are traditional banks embracing crypto? Should my company be accepting crypto payments? We tackle the big questions with today’s top experts,” the preview for the Decrypting Crypto panel says. The lineup includes Nadkami, Tsao, Transform Ventures CEO Michael Terpin and Blockchain Association executive director Kristin Smith. According to conference organizer the Consumer Technology Association, several top brands will use their spots at the event to explore and promote developments in Metaverse tech such as “hardware, software, and the blockchain and crypto.”This is how we will teach complex subjects in the future using AR #CES2022 pic.twitter.com/Ir4gIXFPJg— Vala Afshar (@ValaAfshar) January 4, 2022

Speaking on Samsung’s plans for CES — the manufacturer recently ramped up its blockchain initiatives by announcing an NFT platform for its new smart TVs — CTA senior manager of industry intelligence Brian Comiskey told The Australian that:“We’ll really be looking at Samsung. Their smartphone advancements at the show will be an interesting area to watch from the hardware Metaverse side. Their televisions are even going to be showcasing what they can do for the Metaverse.”“They’re really trying to be a one-stop hub for various internet-based economies and technologies,” he added. Comiskey made some bullish statements on crypto, blockchain tech and NFTs when speaking about the interest from mainstream firms, labeling them the “future evolution of payments and what trade looks like” that will rise alongside the Metaverse. “I think NFTs and cryptocurrency really represents an opportunity for blockchain to become more popular with consumers,” he said. Related: NFTs find true utility with the advent of the Metaverse in 2021Speaking to the Wall Street Journal on Jan. 4, Maribel Lopez, the principal analyst at tech research analysis firm Lopez Research said that while NFTs and the Metaverse are still new to many top tech firms, highlighting the bleeding edge of the blockchain sector in 2022 fits the vision behind the annual CES events. “Are we a little ahead of our skis on the topics of Metaverse and NFTs? Yes. But that’s kind of what CES is about.”

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Samsung uses blockchain technology to address climate change

Samsung Electronics America announced Monday at the CES Tech Conference in Las Vegas its partnership with veritree, a blockchain-based climate solutions platform, to plant two million mangrove trees in Madagascar over the next three months. veritree uses blockchain technology to manage the reforestation process and verify each tree that is planted.The tree-planting initiative is part of Samsung’s nature-based action plan on environmental sustainability, specifically to capture and sequester carbon dioxide (CO2) from the atmosphere. The goal is to restore roughly 200 hectares of land and sequester roughly 1 billion pounds of CO2 over a 25-year period.Veritree, developed by tentree, a sustainable apparel company that plants 10 trees for every item of clothing sold, will handle the logistics. Built as an accounting system, veritree attempts to provide greater transparency of the entire process from field-level data collection, site planning, tree inventory and impact monitoring. Tree planters use their phones to track trees that a sponsor has paid to plant, essentially creating a digital map of the corresponding digital trees. Samsung’s head of corporate sustainability Mark Newton said that investing in innovative technology and so-called “nature-based solutions” is vital for combatting climate change. Related: Samsung announces NFT platform for smart TVsAccording to Samsung, mangrove trees are some of the world’s most effective nature-based carbon sinks. Mangrove roots, which are usually covered by water, capture and store CO2 in the soil. Samsung plans to work with local community members of the Mahajanga region of Madagascar, a region faced with large deforestation, to reach its two million tree goal by the end of the first quarter. The tree-planting initiative is part of Samsung’s growing efforts around sustainability. In addition to using renewable energy in the United States, the company recently unveiled a new smart TV lineup with an integrated NFT platform.

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Samsung announces NFT platform for smart TVs

South Korean tech giant Samsung revealed a new smart TV lineup with an integrated nonfungible token (NFT) platform. Samsung’s 2022 smart TVs such as Micro LED, Neo QLED and The Frame will have an NFT Platform app that can be used “for discovering, purchasing and trading digital artwork,” according to an announcement on Monday.“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company noted.In 2022, the company aims to introduce the first smart TV NFT explorer and marketplace aggregator. The upcoming platform will enable viewers to browse and also trade NFTs without leaving the couch. While it’s unclear exactly which NFT platforms or marketplaces will be included for aggregation, Samsung promised its smart TVs will not tamper with the image quality, keeping the NFT creator’s pre-set values. Other than integrating NFTs in its products, the South Korean multinational conglomerate has been actively investing in NFT and metaverse projects through its venture capital arm, Samsung Next. On Wednesday, the firm participated in an investment round for a metaverse gaming platform.Aside from Samsung, other big companies have also boarded the NFT train. Back in July 2021, Coca-Cola got into NFTs for charitable purposes. A month later, Visa purchased a “CryptoPunk” NFT for $150,000. Related: NFTs to help brewers and farmers preserve UNESCO Belgian beer heritageMeanwhile, digital art collections and digital collectible NFT sales dominated last year, comprising 91% of total NFT sales. As the sales rise, more and more NFT- and metaverse-based companies are raising significant amounts to fund their projects. Blockchain gaming companies also raised more than a billion dollars in investments last year.

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