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Značka: Nike
Nifty News: Trump drops more NFTs ahead of presidential run, Meta opens to teens and more
Trump’s first NFT collection has seen its value plummet by more than 60% following the latest launch which comes ahead of his 2024 presidential bid.
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Nifty News: Nike unveils NFT platform, Steve Jobs' sandals sell for $200K and more
Nike’s “Dot Swoosh” platform landsFootwear and apparel giant Nike has unveiled its latest foray into the non-fungible token (NFT) and Metaverse space with the launch of an NFT marketplace named “.Swoosh”While .Swoosh is still in the beta phase, Nike announced that its “first digital collection” is set to launch on the eb3 platform in 2023, with the rest of 2022 devoted to growing the platform and user base.✅ About .SWOOSH ♂️.SWOOSH is a platform for @Nike’s virtual creations, for them to be more accessible and to onboard the next millions into the wonderful world of web3 and digital assets.pic.twitter.com/F0M7Q8Ddwk— ycxc RTFKT (@ycxcRTFKT) November 14, 2022Among the “virtual creations” to become available next year are digital sneakers, apparel, accessories and other collectibles. In addition, some will unlock benefits such as access to real-life products and events.Following the first collection drop, members can enter a community challenge to win the opportunity to co-create a virtual product with Nike.According to Nike, the winners of the challenge can earn an undisclosed amount of royalties on the virtual product they help co-create.Ron Faris, general manager of Nike Virtual Studios, said .Swoosh offers a “gateway into a new digital arena,” while the Twitter post from Nike said the platform would help “onboard the next millions” into the “wonderful world of web3 and digital assets.”“We are shaping a marketplace of the future with an accessible platform for the web3-curious,” he added.In 2021, Nike entered the Metaverse game through the acquisition of virtual sneakers and collectibles brand RTFKT. It also launched the virtual world Nikeland. .SWOOSH uses similar tools and technologies but all three are different projects for the company.Steve Jobs NFT sandals go under the hammerA one-of-a-kind non-fungible token (NFT) of the Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times during his life has sold for $218,750 at an auction. Steve Jobs sandals, complete with imprints of his feet. Source: Julien’s AuctionsJulien’s Auctions ran the auction from Nov. 11 to Nov. 13, with 19 people overall trying to claim the footwear with offers ranging from $15,000 to $175,000.Included in the deal was an NFT featuring a 360° digital representation of Steve Jobs sandals and was minted on the Polygon blockchain. The NFT is a 1-of-1 Edition and included the physical sandals, with the “imprint of Steve Jobs’ feet.” It also came with a hard case for storage and transport and a Jean Pigozzi book titled “The 213 Most Important Men in My Life.”Initially, the sandals and NFT were projected to fetch between $60,000 and $80,000, but after 19 bids, the sandals ended up going for $218,750. The new owner of the sandal NFT has not been publically disclosed. Jobs and Steve Wozniak co-founded Apple in 1976. Jobs died of pancreatic cancer in 2011. First airport metaverse takes flight in India Bangalore International Airport has launched Metaport, a metaverse airport built on the Polygon blockchain. Hello flyers ✈️ @BLRAirport launches #Metaport, the ‘s first airport metaverse exclusively #onPolygon to showcase the T2 Terminal.Experience the phygital world ofSocializing️ ShoppingEntertainmentWelcome to the future powered by #Polygon, @AWS & @Intel pic.twitter.com/9ESUoIvplm— Polygon – MATIC (@0xPolygon) November 12, 2022
Inaugurated by Indian Prime Minister Narendra Modi on Nov. 11, the metaverse features a virtual reproduction of Terminal 2 at Bangalore International Airport and allows users to network with other travelers, access entertainment and go shopping in the digital space. Arpit Sharma, Vice President of Enterprises at Polygon, posted a Nov. 12 video of Metaport in action. BLR metaport powered by @0xPolygon, @awscloud, @intel, @BLRAirport goes live today! Super proud! Bengaluru is leading the way – @Tejasvi_Surya Kudos to the amazing leaders and team@HariMarar @sandeepnailwal @kamakshi_taneja @nikhilv @kanishkaagiwal https://t.co/5X9BBLOUIL pic.twitter.com/VgTomeNBxz— Arpit (@Arp_it1) November 12, 2022
In the video a user logs into the Metaverse airport, customizes their avatar’s appearance and clothing, and then wanders around the virtual space. The avatar interacts with several other users through a text-based chat, goes on an art tour, and gets the chance to purchase digital items before a boarding call prompts the user to leave the metaverse. The project is the result of a joint venture between Bangalore International Airport, Polygon, Intel and Amazon Web Services and is being called the first metaverse airport in the world by its creators. 2022 FIFA World Cup NFTs kicking off The 2022 FIFA World Cup is rapidly approaching its Nov. 20 kickoff in Qatar and in the leadup, several companies have been releasing NFT collections and announcing Web3 games for the event. Sportswear manufacturer Adidas posted a Nov. 14 promotional trailer for the World Cup featuring its Bored Ape Yacht Club (BAYC) character Indigo Herz alongside Lionel Messi and other players. catch our family reunion all World Cup long #ImpossibleIsNothing pic.twitter.com/UCNG2WBnLg— adidas (@adidas) November 14, 2022
Herz was on a cereal box of “Indigoooooals.” The footwear giant purchased Indigo Herz, or BAYC #8774, on Sept. 17, 2021 for 46 Ethereum — worth approximately $58,500 at the time. Yuga Labs grants holders full intellectual property rights to use the characters for commercial endeavors. Related: Wuhan omits NFTs from metaverse plan amid regulatory uncertainty in ChinaEarlier this month, major credit card company Visa released five soccer-themed NFTs for auction on Nov. 1 featuring World Cup goals of famous players. The auction lasted until Nov. 8, with all proceeds donated to a U.K.-based charity. The payments company is also giving fans a chance to create their own NFTs on a digital pitch at the FIFA Fan Festival, which will launch during the World Cup. On Oct. 14, Budweiser partnered with FIFA to release a live scoreboard NFT collection called Budverse X World Cup. According to the OpenSea description, once users mint their world cup team, the NFT will follow and track the progress throughout the FIFA World Cup. Meanwhile, FIFA announced on Nov. 9 they will have at least four web 3.0 games that fans can play while at the World Cup.More Nifty News:NFT marketplace OpenSea announced it will continue to enforce royalties across all collections going forward, following an outcry from creators for considering otherwise. Web3 technology has opened a whole new frontier for musicians, but the head of IP at Animal Concerts metaverse platform says onboarding someone like Snoop who is active in the space is very different from “artists who don’t typically keep up with the Web3 ecosystem.”
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Nifty News: ‘Blue-chips’ halve in value, free-to-mint Goblintown NFT volume surges
“Blue-chip” nonfungible token (NFT) collections have seen their floor prices and market capitalization slide over the past 30 days, with some of the most well-recognized projects halving in value for these key metrics.Data collected on key Ethereum NFT projects by DappRadar shows the floor prices of established collections such as CryptoPunks, Bored Ape Yacht Club (BAYC), Mutant Ape Yacht Club (MAYC) and Moonbirds are at most down around 55% over 30 days.The MAYC is the worst off of the four, with the floor price diving 55% to 16.7 Ether (ETH), or $31,300 at the time of writing. The more popular BAYC has fallen over 47% to 86.7 ETH, or $163,000, and CryptoPunks by almost 49% to 45 ETH, $85,000.The only collection to gain in the month was Moonbirds, up 22% with a 19.6 ETH floor price, roughly $37,000 at the time of writing.While the floor price for Moonbirds may be up, its market cap has fallen 55% to $368 million. The others have also tumbled, with the biggest losses being the MAYC, down over 71% to under $610 million, while BAYC and CryptoPunks were down 62% and 51%, respectively.Despite the falling metrics, the collections still continue to dominate the top NFT sales over the past 30 days, with the most expensive being a BAYC NFT sold for 410 ETH on May 5, worth about $1.2 million at the time.Free-to-mint collection tops chartsA free-to-mint NFT collection called Goblintown launched on May 22, now commands a nearly $50 million market cap and is in the top 30 NFT collections.Despite the website stating that the NFTs have “No roadmap. No Discord. No utility,” Goblintown is in second place for volume over the last seven days at nearly $23 million, according to DappRadar, beating out collections such as Otherdeeds and the Bored Ape Yacht Club.The collection features 9,999 goblins, which debuted without any real marketing, fanfare or the usual hype-building for an NFT project. The team behind Goblintown is not known and often post seemingly nonsensical and crude tweets from the official Twitter account.ₐₐₐᵤᵤᵤᵤgggg ₙᵤₘbᵤᵣ ₒₙₑ pic.twitter.com/eLGl6ASJXI— goblintown.wtf (@goblintownwtf) May 22, 2022Despite all of these factors, the floor price of the collection was 2.7 ETH, or around $5,000, on NFT marketplace OpenSea at the time of writing. The most expensive NFT sold from the collection has fetched a price of 69.4 ETH, or about $130,000.Imagine working on a NFT project for months, setting up collabs with the biggest projects/alpha groups, getting 200K followers engagement farming WL spot giveaways, then after mint everyone bricks the floor under mint pricegoblintown: free mint, no collabs, no WL, no discord pic.twitter.com/bMiJoWufyg— ashrobin (@ashrobinqt) May 22, 2022
Nike scoops ENS domainRTFKT, pronounced “artifact,” the Web3 arm of sportswear and sneaker giant Nike, has added an Ethereum Name Service (ENS) domain to the company’s repertoire, purchasing “dotswoosh.eth” for 19.72 ETH, about $37,000 at the time of writing.Related: NFT 2.0: The next generation of NFTs will be streamlined and trustworthyWhile it’s unclear what use Nike will put the domain to, the company has been investing in Web3 through the creation of multiple sneaker-based NFT collections with RTFKT, and has defended its claim to the space, taking a reseller of Nike NFT sneakers to court.The purchase of this latest ENS domain brings the total owned ENS domains by the company to ten.More Nifty NewsThe popular move-to-earn NFT game STEPN has banned users in China from its app to adhere to Chinese regulations. Mainland Chinese users make up 5% of the platform’s overall user base and STEPN’s founder has said the move will not have a significant impact on the firm’s finances.The community for a Solana-based NFT game has dished out payback to a scammer after the developer of the game raised royalties to 98% on a batch of NFTs stolen in a Discord hack phishing scam. Community members bought back the NFTs to return them to their original owners while the hacker made a measly 2% on each sale.
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'$1T opportunity': JPMorgan becomes first major bank in the Metaverse
The largest bank in the US, JPMorgan, has taken a massive step into the Metaverse, opening a virtual lounge in the popular blockchain-based world Decentraland after it labelled the sector as a “$1 trillion opportunity.”Visitors to the lounge, situated in Decentraland’s Metajuku mall, are greeted by a roaming tiger and a digital portrait of Jamie Dimon, the CEO of JPMorgan. If players walk upstairs, they can watch an executive’s presentation on the economics of cryptocurrency. JPMorgan’s metaverse bank (Source: Decentraland)The “onyx lounge”, named after JPMorgan’s in-house blockchain payments system was unveiled alongside a report from the bank, detailing the types of business opportunities companies can expect to find in the Metaverse. The report states: ”The Metaverse will likely infiltrate every sector in some way in the coming years, with the market opportunity estimated at over $1 trillion in yearly revenues”, while also highlighting that $54 billion is already being spent on virtual goods each year—twice the amount spent buying music. The report notes the average price of virtual land doubled from $6,000 to $12,000 between June and December last year, and predicts that in-game advertising spending will reach $18.4 billion per annum by 2027.JPMorgan has identified a rush of individual creators utilizing Web3 to monetize their work in new ways as a driving force behind the new economy being build in the Metaverse. “This democratic ownership economy coupled with the possibility of interoperability, could unlock immense economic opportunities, whereby digital goods and services are no longer captive to a singular gaming platform or brand.”Increasing mainstream adoption of the Metaverse is also being driven by interest from massive brands, notes JPMorgan, citing Adidas and Nike’s move to create NFT-based products and shopfronts as well as Samsung opening a Metaverse store as enormous steps forward in adoption. As if to underline the point, Disney announced this morning that it has officially appointed a new executive, Mike White, to lead its foray into the Metaverse. According to a memo from Disney CEO Bob Chapek, Disney is looking to expand its storytelling prowess to the digital realm. “Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories,” said Chapek. Related: FarmVille developer Zynga set to release first NFT game this yearThe JPMorgan report wasn’t all positive however. In a section titled “Navigating hype vs. reality,” the report stated, “Despite much excitement about the possibilities of the Metaverse, in order to enable its full potential for engagement, community building, self-expression and commerce, key areas need to be further developed and matured,” pointing to flaws in the overall user experience, poor performance of avatars, as well as difficulties with commercial infrastructure.
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NFT battles: Nike takes seller of unlicensed NFT sneakers to the court
Popular sneaker maker Nike has started the “licensed NFT” wars by taking an online reseller called StockX to court for trademark infringement or sale of unlicensed nonfungible token (NFT) sneakers.According to a Reuters report, Nike has filed a lawsuit against the reseller in the New York Federal court demanding an undisclosed amount in damages and a halt of sales on such virtual collectibles. StockX reportedly started selling Nike sneaker NFTs in January and promised buyers they can redeem the real-world version of the sneakers in the near future.Nike in its 50-page complaint claimed StockX has sold nearly 500 NFT sneakers with the Nike branding which has dented their reputation and legitimacy. The shoemaker brand also alleged the NFT sneakers were being sold at inflated prices with very “murky terms of purchase and ownership.” StockX is a popular online reseller estimated to be worth $3.8 billion and the NFT sneakers because of which it is facing the lawsuit is still online. The collection is called ‘The Vault’ comprising of 9 premium Nike sneakers and deals with NFTs tied to their real-world asset.Related: From art to gaming: The biggest NFT trends of 2021Nike claimed NFTs are a way for brands to interact with their customers, but some of the players in the market are trying to “usurp the goodwill of some of the most famous trademarks in the world and use those trademarks without authorization to market their virtual products and generate ill-gotten profits.” The shoe-maker is set to launch its own NFTs collection later this month in association with recently acquired art studio RTFKT.NFTs popularity has made it a primary PR and marketing tool for brands and celebrities. However, as with any popular use case in the decentralized world, NFTs have reached a point of exploitation. Apart from Nike, there have been several other lawsuits around NFTs involving big brands and celebrities. Pulp Fiction’s film production company Miramax sued the director of the film Quentin Tarantino for selling NFTs of the movie, calling it copyright infringement.
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Just did it: Nike enters the metaverse game following RTFKT acquisition
Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon. A Cointelegraph report from Nov. 02 highlighted Nike’s submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds.” The filing was accompanied by two new job postings for virtual material designers, signaling the company’s intent to enter the metaverse. However, the new RTFKT acquisition confirms Nike’s interest in delving into the metaverse ecosystem:RTFKT is now a part of the NIKE, Inc. family. pic.twitter.com/5egNk9d8wA— RTFKT Studios (@RTFKTstudios) December 13, 2021According to Nike, acquiring RTFKT will help the company “deliver next-generation collectibles that merge culture and gaming.” John Donahoe, the president and CEO of Nike believes that the move helps accelerate Nike’s digital transformation efforts:“Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”Supporting this vision, RTFKT co-founder Benoit Pagotto said that “we’re excited to grow our brand which was fully formed in the metaverse.”Related: Adidas enters the Metaverse with NFT partnershipsOn the other side of the world, German sportswear manufacturer Adidas announced entering the metaverse after partnering with nonfungible token (NFT) companies, including Bored Ape Yacht Club, gmoney NFT and PUNKS Comic.Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS— adidas Originals (@adidasoriginals) December 2, 2021
As Cointelegraph pointed out, an article on the Adidas mobile app said:“The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.”Meta, who has also recently rebranded itself from Facebook, welcomed Adidas’ entry as it said “We can’t wait to see Adidas in the metaverse.”
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