Značka: Flow blockchain

Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace

Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace

podľa | jún 10, 2022 | 0 |

Major toy brand Mattel has signed a multi-year partnership with forthcoming toy-focused non-fungible token (NFT) marketplace Cryptoys to exclusively feature its brands on the platform.Cryptoys is expected to launch in late summer 2022 on the Flow (FLOW) blockchain and is the flagship product of OnChain Studios which has received funding from crypto-interested venture capital firms such as Andreessen Horowitz (a16z) and Dapper Labs.OnChain Studios also plans to make a Cryptoys metaverse and other play-to-earn games where Mattel’s intellectual property — including Barbie, Hot Wheels, and Masters of the Universe among many others — will be made into playable avatars.Mattel President and Chief Operating Officer Richard Dickson said it was the “first toy company to launch NFTs” and that the brand sees “incredible opportunity in the Metaverse for our cherished brands and iconic IP.”The partnership was teased by Cryptoys on June 8 with its Twitter account posting a cryptic 17-second video featuring some of Mattel’s retro product advertisements.pic.twitter.com/SJcbrHHs01— Cryptoys (@Cryptoys) June 9, 2022Mattel has explored NFTs in the past and partnered with the WAX blockchain in October 2021 to release a collection of Hot Wheels NFTs. January 2022 also saw Mattel auction three one-of-one NFTs in collaboration with French luxury brand Balmain which netted the brands close to $49,000 for all three.With the NFT sector expected to move around $800 billion over the next two years, other toy brands have launched NFTs to capitalize on the growing interest and generate new revenue streams for their business.Mattel’s major competitor Hasbro which owns brands like Action Man, My Little Pony, and G.I. Joe launched its first NFT collection in October 2021 for its Power Rangers brand in a bid to compete in the NFT space.Related: Beyond the hype: NFTs can lead the way in transforming business experiencesPop-culture collectibles giant Funko has created multiple NFT collections, an early one of which featured the Teenage Mutant Ninja Turtles in August 2021, shortly after it acquired NFT display and tracking platform Tokenwave.Cryptoys itself also plans to sell a collection of original avatar like NFTs with these so-called “digital toys” featuring customization through further NFTs which can change clothing, accessories and attributes for use in a wider “Cryptoyverse” the company plans to build.Mattel’s NFTs will join other popular projects on the Flow blockchain including NBA’s Top Shot and UFC’s Strike.

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Nifty News: Azuki founder under fire, CryptoPunk sells for a major loss…

Nifty News: Azuki founder under fire, CryptoPunk sells for a major loss…

podľa | máj 11, 2022 | 0 |

The founder of the $723.5 million Azuki NFT project who goes by “Zagabond” online caused a sh*tstorm yesterday after revealing that they had previously worked on three noabandoned NFT projects. After facing strong backlash from the NFT community, they have since apologized for their “shortcomings.” The three projects in question are Tendies and CryptoPunks copycats CryptoPhunks and Cryptozunks. Zagabond suggested all three had failed due to a lack of community support , and other factors such as team members leaving or high gas fees on Ethereum (ETH). After releasing the blog via Twitter, most replies were in support of Zagabond’s honesty on the trial and error path that led to Azuki NFTs, however other sections of the NFT community weren’t as pleased.Really don’t understand all the FUD.Just like with trading, if one of your projects is underperforming and doing poorly, you should cut your losses.Why continue to build on a failed project and waste more time and effort?— fomo maxi (@fomomaxi) May 9, 2022User zachxbt didn’t mince their words when they posted: “So does Web 3.0 = rugging three projects in less than a year?” before going to recount some alleged misdeeds relating to the Cryptozunks developers pretending to be women in a bid to market the project. Other users like dxv_eth alleged that Zagabond had agreed to build a marketplace for the Cryptozunks project and also purchase Metaverse in a bid to strengthen the ecosystem, but failed to do so before eventually ghosting the community. After being slammed by the community and holding a Twitter Spaces chat, Zagabond issued an apology earlier today, noting that: “I realized my shortcomings in how I handled the prior projects which I started. To the communities I walked away from, to Azuki holders, and to those who believed in me — I’m truly sorry.”Madonna x BeepleIconic pop-musician Madonna and NFT heavyweight Beeple have teamed up to launch a tokenized art collection that humbly depicts the singer as the mother of creation, evolution and technology. There are three different NFT art pieces in total, all of which depict Madonna giving birth to various either trees, butterflies or mechanical centipedes. Beeple and MadonnaThe NFTs are set to go up for auction via SuperRare on May 11 and Madonna stated that all of the proceeds will go towards three different non-profit organizations called National Bail Out, V-Day and Voices of Children.Since the beginning of time…….. Leaning into a new virtual world with @beepleCheck back here on Wednesday May 11 at 3pm PST / 6pm EST for the nativity. NFTs dropping on @superrare.All proceeds to benefit these organizations: @NationalBailOut@vday @voices_org_ua pic.twitter.com/ab2RkP47kv— Madonna (@Madonna) May 9, 2022

Instagram to support flow NFTsAfter Dapper Labs announced the $725 million ecosystem fund to boost growth on its Flow blockchain this week, the team has also revealed that it has signed a partnership that will see Flow-based NFTs supported on Instagram. A summary of what’s happened for Flow Blockchain:1. @instagram will support @flow_blockchain NFTs2. $725m $FLOW ecosystem fund3. @billboard launching NFTs #onFlow powered by @onunblocked this weekend Feels like things are just warming up tho. What’s next?— Flowverse – Discover Flow Blockchain (@flowverse_) May 11, 2022

Dapper Labs CEO Roham Gharegozlou noted on Twitter earlier today that the move will be “game-changers” for NFT projects on Flow such as NBA Top Shot, NFL All Day and UFC strike as it will offer them massive exposure to a global audience.It also marks the one of the first major blockchain partnerships for Instagram. The social media company will also roll out support for NFTs on Ethereum and Solana. The CEO also clarified that the $725 million worth of funding will be “mostly investment capital” and not grants handed out to projects that want to build on the ecosystem. CryptoPunk sells for huge lossAn NFT from one of the original NFT projects CryptoPunks was sold for a whopping 86% loss on May 8. CryptoPunk #273 sold for hefty $1.003 million in October, worth 265 ETH at the time, but has since fallen from grace amid a tumultuous time for the crypto and blockchain sector, going for a mere $139,836 on Sunday morning. Larva Labs’ CryptoPunks boomed in popularity throughout 2021, and the project was recently acquired by Yuga Labs in March, the team behind the widely successful Bored Ape Yacht Club NFTs. The move doesn’t appear to have done much for the market in the short term however. 8 of the last 10 Cryptopunks that have been sold have been sold at a loss, led by this one — Cryptopunk #273.It was bought six months ago for $1,026,499, it sold early this morning for $139,530. pic.twitter.com/vSAonBerbl— Darren Rovell (@darrenrovell) May 8, 2022

Related: Otherside NFTs fall below mint price while cheaper ETH sees sales volume boostOther Nifty News:Meta CEO Mark Zuckerberg said that the company is starting to test digital collectibles on photo and video sharing platform Instagram this week, signaling a move toward adding NFTs.Billionaire investor Mark Cuban has tipped commercial smart contract adoption as the next catalyst to drive the crypto and blockchain sector, as he argued that networks that only offer NFTs and DeFi for the sake of it will eventually crumble.

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LÜM to launch ‘Access Pass’ NFTs for 25 globally known musicians

LÜM to launch ‘Access Pass’ NFTs for 25 globally known musicians

podľa | jan 13, 2022 | 0 |

U.S.-based music platform LÜM is set to announce 25 partnerships with globally known musicians as part of a re-launch involving NBA Top Shot’s Dapper Labs later this quarter. LÜM was founded in 2018 and built up a user base of more than 200,000 users with a platform that provided services such as social media, music streaming and micro-tipping for its partnered musicians and fans. The firm has raised around $4.4 million worth of funding since 2018 according to data from Crunchbase, and partnered with popular R&B singer-songwriter Ne-Yo back in 2020. However, LÜM is now moving on fro that business model and is relaunching on Dapper Labs’ Flow blockchain in March with the focus shifting to musician-related NFTs. LÜM will initially roll out an NFT marketplace and fan engagement platform alongside NFTs dubbed “Access Passes.” “When designing our First Fan Access Passes, every detail was taken into account.We wanted to create something that felt exclusive, collectible, but looked & felt functional. Something fans will cherish but could expect to use IRL and in the future music metaverse.”#MusicNFT pic.twitter.com/pnOmfaS7OX— LÜM (@lum_xyz) January 12, 2022Users of the platform will be able to buy NFTs tied to their favorite musicians and trade them amongst a community of fans, while long term hodlers will be granted rewards such as priority access to artists’ future NFT drops, exclusive content and live entertainment experiences. Musicians will be able to build their communities and launch their own Access Passes which can be used to crowdfund projects such as new album releases. It does not require artists to sign away any rights or intellectual property to middlemen according to LÜM.Aim to onboard 100 artists in 2022Speaking with Cointelegraph, LÜM CEO and founder Max Fergus was tight-lipped on who the 25 artists will be for the launch but indicated the wider goal is to onboard 100 top musicians in 2022 to “catalyze the mass adoption of blockchain-enabled technology by artists, and fans”, while the long term aim is to partner with more than 10,000 musicians.Fergus stated that LÜM chose to partner with Dapper Labs and launch on Flow due to the successful and user-friendly model of other NFTs projects on the blockchain such as NBA Top Shot: “For us, we really wanted to model ourselves off NBA Top Shot. A community that was building collective value by bringing players underneath an individual umbrella.”NBA Top Shot is the top NFT project on Flow, and has generated more than $848.3 million worth of secondary sales since launch in late 2020 according to data from CryptoSlam. Fergus stated that LÜM’s shift to the blockchain was part of a push to get behind “revolutionary” Web3 tech and he believes the sector’s impact on the music industry will be as revolutionary as going from vinyl records to online streaming. “I would put it on a very similar level to that. It’s an entirely new way of not just experiencing artists and music but a new way of opening up the total addressable market.”Related: Dapper Labs becomes the first NFT company to register to lobby with the US governmentFergus stated that a major issue he sees in the music industry right now is “ individual creators trying to monetize their individual fan base,” as he emphasized the importance of introducing a blockchain-based platform that links different communities together.“By unifying artists underneath an umbrella, we cannot only cross-pollinate fanbases but easily introduce the blockchain community into artists that maybe they’ve never even known before,” he said.

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