Značka: Disney

Going meta: Disney, Second Life and K-pop

Following the announcement that Facebook’s parent company would be rebranding in a shift towards the Metaverse, many projects have started similar initiatives entering the virtual space, from buying property to testing the limits of what this universe has to offer. Visit Disneyland… in the Metaverse?The entertainment company behind some of the most popular theme parks in the world recently had a patent approved for a “virtual-world simulator in a real-world venue.” Though the Los Angeles Times reported that Disney had “no current plans” to use the simulator in the near future, the application does suggest Disneyland and Disney World guests may eventually see Metaverse attractions at one or more of the parks in the United States, Hong Kong, China, France, and Japan. Disney World in Orlando, Florida. Source: PexelsThe tech would work by tracking visitors using their mobile phones and generating and projecting personalized 3D effects onto nearby physical spaces, such as walls and other objects in the park. According to the patent application, Disney’s possible foray into the Metaverse could “provide users with realistic and highly immersive individualized 3D virtual experiences without requiring those users to wear an augmented reality AR viewing device.”K-pop in the Metaverse?On Monday, Metaverse concert organizer Animal Concerts announced it had inked a deal with South Korean unicorn Kakao’s Klaytn network as part of a plan to increase its exposure to the country’s entertainment industry. Animal Concerts CEO Colin Fitzpatrick said that “Klaytn’s major goals are NFTs and Metaverse.”“Technical limitations prohibit how many people can actually attend a concert in the Metaverse,” said Fitzpatrick, referencing scalability issues. He aims to build a network of virtual venues across existing and new Metaverse platforms to host concerts with a variety of talent, seemingly including K-pop artists.Second Life creator returns as project goes metaLinden Lab, the company behind the virtual online world Second Life, announced on Thursday founder Philip Rosedale would be rejoining the project as a strategic adviser along with Metaverse team members of San Francisco-based VR company High Fidelity. According to the firm, the addition of the new and old talent would facilitate Second Life’s entry into the Metaverse.“Virtual worlds don’t need to be dystopias,” said Rosedale. “Big Tech giving away VR headsets and building a metaverse on their ad-driven, behavior-modification platforms isn’t going to create a magical, single digital utopia for everyone.”Launched in 2003, Second Life was one of the earliest virtual world experiences before the connectivity of modern social media platforms like Facebook, Twitter, and Instagram. Rosedale departed as the CEO of Linden Labs in 2008 before going on to found High Fidelity in 2013. His return could mark a significant milestone for incorporating new Metaverse-themed ideas into established platforms:Philip Rosedale returning to Linden Labs (breaking news today) definitely reminds me of Steve Jobs in the 90s returning to Apple #secondlife #metaverse— Andrew Oleksiuk (they/them) (@Andrew_Oleksiuk) January 13, 2022

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Disney patents technology for a theme park Metaverse

Disney has been approved for a patent that would create personalized interactive attractions for theme park visitors. The technology would facilitate headset-free augmented reality (AR) attractions at Disney theme parks.The tech would work by tracking visitors using their mobile phones, and generating and projecting personalized 3D effects onto nearby physical spaces, walls, and objects in the park. The entertainment giant was approved for a “virtual-world simulator in a real-world venue,” patent on Dec. 28, 2021. It was originally filed to the United States Patent and Trademark Office in July 2020. The “Metaverse” has largely been imagined as existing on the internet, accessed using virtual reality (VR) or AR headsets. However, the technology proposed by Disney would bring the Metaverse to the physical world. This is not the first time Disney has indicated its interest in the Metaverse. During the company’s fourth-quarter earnings call during November 2021, CEO Bob Chapek said the firm is preparing to blend physical and digital assets in the metaverse. “We’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse.”In Nov. 2020, Disney Resorts Chief Strategy Officer Tilak Mandadi shared in a Linkedin article that he had his sights set on blending the digital and physical world. “As we look to the future, connected park experiences that transcend the physical and digital barrier and unlock new layers of storytelling are a very exciting focus of ours,” he wrote at the time. “These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.”Related: Samsung launches metaverse store in DecentralandAlthough Disney told the LA Times that it has “no current plans” to use the simulator in the near future, the recently-approved patent echoes Mandadi’s vision for a “Theme Park Metaverse.” There are 12 official Disney theme parks worldwide, in the U.S., Paris, Hong Kong, Japan, and China. In 2021, Disney generated a total revenue of nearly $17 billion with its parks, experiences and products segment despite global lockdowns due to the COVID-19 pandemic.

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