Značka: crypto.com

LeBron James and Crypto.com team up for blockchain education initiative

In a press release published Friday, three-time NBA champion and Los Angeles Lakers forward LeBron James will partner with digital currency exchange Crypto.com to support educational and workforce development opportunities focused on Web 3.0. Specifically, as told by local news outlet Akron Beacon Journal, the partnership will help 1,600 kids in LeBron James’ hometown of Akron, Ohio about the technology behind cryptocurrencies and how it will benefit their career paths in the future.”Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” said James. Students will be careers available in the space in both virtual and in-person sessions with experts from Crypto.com. Kris Marszalek, Co-Founder and CEO of Crypto.com, gave the following remarks:We couldn’t be more proud to join LJFF [LeBron James Family Foundation] in providing opportunities to increase educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.Crypto.com is currently the 5th largest exchange, with a 24 hours trading volume of $3 billion. It has over 10 million customers. However, not all users were fans of the development. Some claimed that the company should have devoted more attention to improving the customer experience than allocating funds to such partnerships.You keep spending all this money with your partnerships, but still your customer support is the worst. Some still don’t have refunds from when you were hacked.— David Blyth (@DavidBlythBEM) January 28, 2022

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Australian women’s football team secures $75M deal with Crypto.com

In what comes as the first major crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back its women’s league (AFLW). The deal is worth close to $75 million over the next five years, a steep increase from the AFL’s existing $18.5 million sponsorship contract with Toyota. Crypto.com is a Singapore-based crypto exchange offering digital wallets and crypto-backed debit cards. The partnership will mark Crypto.com’s first time sponsoring an Australian sports team. It will also be its first time sponsoring an elite women’s sports competition worldwide, a milestone that AFL Executive General Manager Customer and Commercial Kylie Rogers said she’s “proud” to be part of. “The AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion to progress the future of elite sport and technology.” Crypto.com general manager Asia & Pacific Karl Mohan says that the company was attracted by Australia’s relatively high number of women interested in crypto.“Our latest consumer research in Australia found that more than half (53%) of crypto investors were females,” he said.“It is very encouraging to see that Australians from all walks of life, irrespective of gender or background, are very keen to adopt cryptocurrencies, and we’re excited about being their go-to platform.”Back in August, CNBC released a survey that found that women are still less than half as likely to invest in cryptocurrencies than men, with 16% of men investing vs 7% of women.Related: Australian women owning crypto has doubled in 2021: SurveyCrypto.com has amassed a number of sports branding deals over the past months, totaling over $1.5 billion. In mid-Nov, the crypto company secured a $700 million deal to rename the Staples Center in Los Angeles to the Crypto.com Arena for the next 20 years. It also signed a $100-million sponsorship agreement with Formula 1 in late June and a $175 million sponsorship agreement with the UFC in July.

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UK advertiser ASA continues crypto ad banning spree

The United Kingdom’s Advertising Standards Authority, or ASA, has ruled to place an official ban on two mobile application advertisements from popular trading platform Crypto.com which promoted the ease of purchasing cryptocurrencies such as Bitcoin, as well as earning yield rewards on digital assets.Gaining notoriety within the industry for their strict legislation on the proposed implications of a cryptocurrency advert, the ASA flagged the marketing material for breach a number of financial watchdog rules, including not effectively stating the risk potential of the investment, abusing consumer’s lack of market understanding, as well as not specifying the limitations of purchasing crypto with credit cards.Crypto.com removed the advert voluntarily once the concern was raised, but debated the nuances of the advertisements with the regulator, stating that the intention of the inaugural advert — published on the Love Ball app on July 30 2021 — w that users could “earn up to 8.5% p.a”, was insinuating through yield investments, not specific crypto assets.Likewise, according to Crypto.com’s written response, the subsequent advert, published on the Daily Mail newspaper app on Sept 1, was intending to showcase the speedy process of purchasing crypto assets on their platform — “Buy Bitcoin with credit card instantly” — as opposed to directly advising consumers to engage in trading activities.Related: UK advertising watchdog bans crypto ads for Coinbase and KrakenCrypto.com’s marketing forays in the United States has propelled their brand recognition to a mainstream audience. The Matt Damon TV commercial, the purchase of a twenty-year lease $700 million for the naming rights for the historic Staples Center now known as the Crypto.com Arena, as well as the launch nonfungible tokens, or NFTs in partnership with the UFC, have all expanded the platform’s ambitions.Concluding their assessment, the ASA advised Crypto.com that future marketing material of such kind must be made “sufficiently clear that the value of investments in cryptocurrency was variable and could go down as well as up and that cryptocurrency was unregulated.”Alongside this, that the material does not “irresponsibly take advantage of consumers’ lack of experience or credulity by irresponsibly encouraging investing in cryptocurrency using a credit card”, as well as that “using a credit card could be subject to higher interest rates, extra fees and that some credit card issuers prohibit the buying of cryptocurrency.”In the month of December 2021, the ASA flagged a number of crypto-related firms for violating advertising rules in their marketing campaigns.On Dec 15, the ASA flagged marketing campaigns from Coinbase, Kraken and eToro, among others for misleading investment material, while on Dec 22, accused Arsenal FC and blockchain firm Chiliz of “taking advantage of consumers inexperience in crypto assets” in the issuance and subsequent promotion of the club’s fan token, $AFC.Earlier that month, Members of Parliament, or MPs, at the treasury select committee implored the nation’s overarching financial body, the FCA, that investments within the cryptocurrency market should not be compared to traditional investments, and that they could be utilized by criminals seeking to launder money.

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Crypto​.com partners with Los Angeles' Angel City Football Club

Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club.In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase the awareness of and access to crypto, blockchain and Web 3.0 among Angelenos, soccer fans and the athletes themselves. The exchange said it plans to continue looking for “unique and impactful ways” to invest in L.A., with the partnership aimed at encouraging “financial education, independence and financial empowerment” for women.“Given the speed with which Web 3.0 and cryptocurrency is changing our world, we want to ensure that women are being brought along on the journey as investors and creators,” said Angel City Football Club co-founder and president Julie Uhrman. “We are excited to work with [Crypto.com] to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans.” The partnership is the crypto exchange’s latest expansion into Los Angeles. Crypto.com announced in November that it had secured the naming rights to the city’s multi-purpose Staples Center for 20 years in a $700 million deal. The venue — expected to officially change names on Saturday — has been home to the NBA’s Los Angeles Clippers and Los Angeles Lakers, as well as the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks.I took some photos around Staples Center before the final changes to becoming Crypto. The iconic Staples Center letters are gone, and blue is the new theme. We’re in the final stages of the conversion.https://t.co/wLEgslWpDR— Farbod Esnaashari (@Farbod_E) December 21, 2021Related: Angelenos push back on new Crypto.com arena: ‘It will always be the Staples Center’As it grows, Crypto.com has been partnering with high-profile individuals and companies to promote cryptocurrencies and blockchain. In July, the company signed a $175-million sponsorship agreement with the Ultimate Fighting Championship. Actor Matt Damon also appeared in ads released around the world beginning in October.

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