Autor Cointelegraph By Rachel Wolfson

Blockchain could help anonymously document war crimes

Human rights investigators appointed by the United Nations (UN) have confirmed war crimes have been committed by Russian forces in Ukraine. A report developed by the Independent International Commission of Inquiry on Ukraine was created in March 2022 to provide a framework for UN human rights investigators to report war crimes in the region. Erik Møse, chair for the Independent International Commission of Inquiry on Ukraine, stated in the UN’s article that “investigators visited 27 towns and settlements and interviewed more than 150 victims and witnesses.” Møse also noted that “sites of destruction, graves, places of detention and torture, as well as remnants of weapons,” were inspected. While the report developed by the commission has allowed UN investigators to document war crimes in Ukraine, tools and protocols are still needed to enable individuals to accurately and securely report these acts. Additionally, the need to preserve war crime evidence has become critical as the War in Ukraine enters its seventh month. Given these challenges, industry experts believe that blockchain technology has the potential to solve many of the issues faced by individuals and organizations documenting war crimes. For example, Jaya Klara Brekke, chief strategy officer at Nym — a platform powered by the Cosmos blockchain that protects the privacy of various applications — told Cointelegraph that Nym is developing a tool known as AnonDrop that will allow users to securely and anonymously upload data. She said:“The intention is for AnonDrop to become a tool that democratizes the gathering of evidence that can be used to pursue human rights cases. In the current climate in Ukraine, this would be particularly important for the purpose of securely documenting and sharing evidence of war crimes anonymously.”“The core technology of Nym is a mixnet, which takes data from ordinary users and mixes it together using encryption to make everything look identical. It protects against people watching the network, along with metadata surveillance and IP tracing,” she elaborated. While Nym provides an anonymity layer to allow users to transmit data without revealing who they are, information then gets stored on the decentralized storage network, Filecoin. Will Scott, a software engineer at Protocol Labs — a company working with Filecoin on its decentralized storage solution — told Cointelegraph that some of humanity’s most important information is stored on Filecoin to ensure that data remains publicly available. Recent: Are decentralized digital identities the future or just a niche use case?A blockchain network combined with decentralized storage could be a critical tool for documenting war crimes since it allows individuals in regions like Ukraine to anonymously report, share and retain data. A Wall Street Journal article published in May 2022 stated that “Prosecutors say that, with Russian forces having occupied so much of the country, it is impossible to process all of the evidence of every potential war crime.” Moreover, Ahmed Ghappour, Nym general counsel and associate professor of law at Boston University, told Cointelegraph that it’s becoming critical for witnesses of human rights violations to come forward without fear of retaliation. He said: “In Ukraine, where witnesses of war crimes are facing a technologically sophisticated adversary, network level anonymity is the only way to guarantee the safety and security needed to provide evidence to prosecute perpetrators.” A work in progressAlthough the potential behind AnonDrop is evident, Klara Brekke noted that the solution is still in its early development stages. “We took part in the Kyiv Tech Summit Hackathon this year hoping to find individuals who could help us extend AnonDrop’s functionality. For instance, AnonDrop’s user interface is not fully up yet and we still need to find a way to verify the authenticity of images uploaded to the network,” she explained. Ghappour elaborated that verification is the next critical requirement for making sure evidence uploaded to the Nym network can be used in court. “I think one of Russia’s greatest strengths in this war is the region’s ability to deny that any evidence is valid. Russia’s use of deepfakes and misinformation is another strength. We need to guard against these attacks.” In order to combat this, Ghappour mentioned that image providence features must be implemented within AnonDrop to enable easy verification when documents are examined in a court of law. Even though such processes for image verification currently exist through tools like SecureDrop — a solution that allows individuals to upload photos anonymously for media outlets to use — Ghappour believes that these are limited to siloed organizations. “We want to take image verification a step further by democratizing the process, ensuring this feature is available to users rather than just media outlets.” Once image providence is implemented, verifying war crimes could become easier for court officials. Brittany Kaiser, a human rights legal expert, told Cointelegraph that she believes such a tool could help advance the human rights documentation space, where often individuals feel too at risk to submit findings themselves. “Through images alone, it is possible to verify typical indicators of atrocity crime, including, but not limited to, mass graves, torture marks, binding of hands, executions and other violations of international human rights law that amount to war crimes or other atrocity classifications,” she remarked. Given the potential for this use case, it shouldn’t come as a surprise that AnonDrop isn’t the only blockchain application focused on the preservation and verification of war crimes. Starling Labs — a Stanford-based research lab focused on data integrity using cryptography and decentralized web protocols — is also using blockchain technology to report war crimes. However, verifying the integrity of data remains the biggest challenge for both Nym and Starling Labs, even with image providence in place. For instance, Scott pointed out that progress must be made in order to make sure images are legitimate and that verification works well. He further remarked that access to the internet in various regions of Ukraine is censored: “There are distribution questions that are important to consider here.” Recent: Vietnam’s crypto adoption: Factors driving growth in Southeast AsiaChallenges aside, it’s notable that organizations responsible for prosecuting war crimes are considering using technology to help advance traditional processes. For example, The International Criminal Court (ICC) in The Hague noted in its strategic plan for 2016 to 2018 that it could “support the identification, collection and presentation of evidence through technology.” The report further noted that the ICC is interested in developing partnerships with non-governmental organizations and academic institutions to facilitate the use of technological advancements for war crime documentation. In the meantime, Ghappour emphasized that Nym will continue to push forward with enabling AnonDrop to be used in regions like Ukraine: “Russia has prolonged wars in the past, so we need to progress with this project no matter what.”

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Metaverse graphics aim for community and accessibility — Not realism

Some may argue that the Metaverse has been around for years, as demonstrated by early gaming platforms, yet virtual ecosystems are now being embraced by almost every industry. A recent report from consulting firm McKinsey & Company believes that the Metaverse has the potential to generate at least $5 billion in value by 2030. McKinsey also found that investments exceeding $120 billion have been put toward Metaverse platforms this year, indicating that major growth is underway.While notable, there is still the perception that most metaverse platforms are lacking when it comes to graphic quality. For example, Mark Zuckerberg was recently criticized for posting a selfie in front of the Eiffel Tower within Meta. Although Meta has already invested over $10 billion into building its metaverse, some have pointed out that Meta’s current graphics are lower quality than images that appeared in Second Life in 2007. Second Life 2007. Metaverse 2022. pic.twitter.com/2JByEzk5eL— Andres Guadamuz (@technollama) August 17, 2022Metaverse graphics are aesthetic choices Although the mainstream has been quick to criticize graphics associated with various metaverses, industry experts note that image quality is intentional. A spokesperson for Linden Lab — the firm behind Second Life — told Cointelegraph that the content design and aesthetic choices that other metaverses make are usually stylistic:“For instance, the blocky appearance of some Metaverses builds upon the modeling techniques first seen in Minecraft. This was a deliberate choice to not appear realistic.”Echoing this, Yat Siu, co-founder and chairman of Animoca Brands, told Cointelegraph that graphical representations depend on the brand and the imagery of the Metaverse in question. “If you look at the visuals of Phantom Galaxies or Life Beyond you can see that the quality is both high, and that fashion can be experienced in a manner that is visually closer to what one might expect in reality.”With this in mind, Linden Lab’s spokesperson mentioned that one key difference between Second Life and other metaverse platforms is its community’s focus on realism. “While there are 20 years of archived Second Life images scattered across the internet, you will see incredible quality our creators are delivering today — way beyond that of even newer virtual worlds or metaverses.”Image of Le Jardin Des Tuileries in Second Life, uploaded in Sept. 2022. Source: Linden LabBut, while realistic images may appeal to certain metaverse communities, other platforms are taking different approaches. For example, The Sandbox — dubbed as one of the most popular blockchain-based Metaverses — intentionally has boxy graphics.Sebastien Borget, co-founder and chief operating officer of The Sandbox, told Cointelegraph that the platform chose voxels as the building blocks for its metaverse due to ease of use: “Voxels are like ‘digital legos’ that require no user manual. Hundreds of millions of people already know how to work with voxel graphics (thanks to Minecraft) and this opens The Sandbox to a massive community worldwide.” To Borget’s point, Siu noted that the boxy, voxelized images in The Sandbox are not a visual limitation, as it is a style that allows for communal design. “People don’t consider Lego as ‘lo-fi.’ 8-bit style or retro pixel art is another example of something that is trendy and fashionable because of what it represents,” he remarked.Borget added that the graphics enable accessibility for creators of all ages and backgrounds, which is critical since he believes the Metaverse will largely consist of user-generated content moving forward. To put this in perspective, Loretta Chen, co-founder of Smobler Studios — a Singapore-based multimedia design agency — told Cointelegraph that she recently partnered with The Sandbox to create a wedding reception in its Metaverse. According to Chen, Smobler Studios used VoxEdit and Game Maker to build the wedding venue, which are two free software applications that can be downloaded from The Sandbox website. In addition to being accessible, Chen noted that she was pleased with the imaginary aspects provided by The Sandbox’s graphics. “We took creative liberty in some aspects. We would be remiss if we aimed to recreate an identical replica of assets with no imagination or element of fun.” Image from the wedding reception recently hosted in The Sandbox. Source: Smobler StudiosHowever, some industry experts believe that high-quality images are crucial for ensuring engaging metaverse experiences. Jacob Loewenstein, head of growth at Spatial — a metaverse platform focused on augmented and virtual reality — told Cointelegraph that Spatial prioritizes high-quality graphics for a number of reasons:“First, they help the user feel more immersed. Secondly, they help the user express themselves more fully. Finally, users that participate in the Metaverse’s economy expect virtual goods with premium graphical fidelity.”Given Spatial’s focus on quality, it shouldn’t come as a surprise that the firm is partnering with major fashion outlets, like Vogue Singapore, to bring metaverses to the mainstream. Graphic quality is also becoming crucial as the McKinsey report notes that 79% of consumers active on the Metaverse have already made purchases. At the same time, it’s important to recognize that user-generated content becomes more difficult to achieve on Metaverses focused on realism. For example, Ready Player Me is also working with Vogue Singapore to ensure that users can interact with realistic avatars. Unlike voxelized images that may be easy to create with, Rainer Selvet, co-founder and chief technology officer at Ready Player Me, told Cointelegraph that Ready Player Me renders graphics in its avatar editor through the ThreeJS JavaScript 3D library. Additionally, various cosmetics associated with the avatars are authored by 3D artists that includephysically based rendering materials, which define how different assets should physically look in a game engine. Although this process is complex, Selvet shared that Ready Player Me will be open-sourcing its graphics library visage in the coming months to make creating easier for developers. Avatars created by Ready Player Me. Source: Ready Player MeMetaverse images will improve, but community remains keyEven though the quality of graphics is based on choices by metaverse platforms, improvements are being made as Web3 advances. For instance, Borget noted that The Sandbox is spending a majority of its resources on research and development to ensure the next phases of user experience. He said:“Avatar expressions and emotions will make The Sandbox even more immersive and fun for users. And if you look at how The Sandbox looked two years ago, users will already be excited to see how it is different today, and how it may evolve in the next two years.” Image of how The Sandbox appeared in 2018. Source: The SandboxWhile innovation is clear, technical limitations will likely slow development. For example, Selvet pointed out that software and hardware challenges remain, stating, “Many of today’s metaverse applications are predominantly browser-based, yet users want access to be frictionless.” As such, Selvet noted that the need for metaverse accessibility on devices other than gaming PCs is increasing. Loewenstein added that Spatial is particularly focused on bringing the Metaverse to both web and mobile, yet he noted that compute constraints have been problematic. Fortunately, developments are underway. Loewenstein said, “Firstly, new processors are increasingly powerful, while being light and power efficient. Secondly, new APIs like WebGPU will, in the next 24 months, enable users to access the true power of their GPUs in web metaverse experiences. Thirdly, cloud rendering is becoming more available at a lower cost, while high bandwidth internet (such as 5G) similarly proliferates.” Image of how The Sandbox currently appears. Source: The SandboxAll things considered, metaverse development currently seems to be focused more on community building rather than imagery. “I believe we need to move past the expectation of a photorealistic meta-human Metaverse and look at what drives human interaction,” remarked Borget. In order to do so, Borget explained that metaverses should focus on ease of use:“If we build a world that requires high end technology and skills to build and run, we’ll be leaving out most of the world’s population. However, if we instead focus on making creation and play highly accessible and engaging, we can make the metaverse a new, more level playing field.”

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Crypto insurance market expands with decentralized and centralized options

Insurance is key for financially securing important assets. Yet, the cryptocurrency sector — which is predicted to reach a global market size of $4.94 billion by 2030 — may be lagging behind when it comes to insuring digital assets. For instance, it’s been noted that less than 1% of all crypto investments are currently insured. This statistic is alarming, considering the rapid growth and high-risk profile associated with today’s cryptocurrency market. Ben Davis, team lead for digital assets at Superscript — a British startup and Lloyd’s of London-licensed insurance broker — told Cointelegraph that crypto has been marginalized when it comes to insurance solutions. “Superscript has spent years focusing on insurance for emerging tech fields. I lead a team that focuses specifically on crypto and never in my career have I seen an industry more marginalized,” he said. Although the cryptocurrency sector is advancing, Davis believes that it continues to lack insurance solutions due to the industry’s strong financial focus. He said:“Crypto is tackling something very fundamental, which is money. But, as a society, we tend to shy away from this topic. When a technology sector focuses on hard questions relating to value and exchanging money, insurance underwriters tend to move away from this conversation.” Growing need for crypto insurance Although this may be, the need for insurance solutions within the crypto industry is becoming more important than ever before. In order to fill this gap, Davis explained that Superscript is taking a centralized approach to bridge the divide between traditional insurance providers and crypto companies. “We translate the risks associated with digital assets to the broader insurance community. Everyone on our team holds and interacts with crypto, so we speak the language,” he commented. As a Lloyd’s broker, Davis elaborated that the firm has experience getting customers in front of multiple insurance companies. As such, the firm has a centralized finance (CeFi) approach by presenting crypto companies to insurance providers suitable for their needs. “We work with many nonfungible token organizations, or crypto companies partnering with big names in entertainment, to help secure contracts with traditional insurance firms. We provide insurance for the full spectrum of digital asset businesses including tokenization platforms, miners, custodians, blockchain developers and more,” he shared. Regarding the process involved, Davis explained that Superscript helps educate insurers about risk concerns related to cryptocurrency to ensure they can work with digital asset companies. Like most traditional insurance providers, Davis pointed out that insurers working with crypto will take premiums in fiat currency rather than in crypto. “We are currently looking at ways to innovate by making this process more seamless for our clients,” Davis added. While Superscript aims to bridge the gap between traditional insurers and crypto companies, a number of decentralized finance (DeFi) insurance solutions have also come to fruition. Dan Thomson, chief marketing officer of InsurAce.io — a decentralized finance risk protection protocol — told Cointelegraph that although crypto insurance is broad, it fundamentally means that crypto users are protected against certain risks and catastrophic losses to their portfolios. “It is a financial insurance tool emerging in the wake of a multi-trillion dollar market,” he said. Given this, Thomson explained that InsurAce aims to solve the intrinsic risks associated with DeFi protocols. In order to do so, Thomson mentioned that InsurAce works by allocating staked capital in its protocol as insurance capacity. DeFi users are then able to buy this capacity to cover their investments and staked assets in various protocols. “In the event of an exploit, for example, customers can claim via the InsurAce app. The decentralized organization, or DAO, will then vote on the legitimacy of these claims,” Thomson said.Although this process differs from traditional insurance solutions, it has proven to be effective. According to Thomson, InsurAce’s largest payout occurred when the Terra ecosystem collapsed in May 2022. Recent: Does the Ethereum Merge offer a new destination for institutional investors?“We received 180 claims in total. InsurAce paid out $11.7 million to 155 affected TerraUSD Classic (USTC) victims,” he said. Some 8% of InsurAce’s USTC payout was made in stablecoins, while 60% consisted of layer-1 tokens, and the remaining 4% was paid in the platform’s INSUR token. According to Thomson, this process took one month to complete, which is typically faster than payouts processed by traditional insurance firms. Given the decentralized nature of the crypto sector, it shouldn’t come as a surprise that other projects are focusing on DeFi insurance. Adam Hofmann, founder and CEO of decentrazlied insurance protocol Nimble, told Cointelegraph that digital assets must be backed by insurance in order for the crypto sector to advance. After spending 22 years in the traditional insurance sector, Hofmann founded his firm in June 2021 with the goal of creating a more democratized insurance process. Hofmann explained that Nimble applies traditional insurance concepts to decentralized finance. For instance, the platform is built on the Algorand blockchain and works to insure DeFi projects powered by Algorand. But like traditional insurance providers, Hoffman explained that Nimble consists of underwriters, claim assessors and loss adjusters, all of which are pulled together to help facilitate “risk pools.” “A risk pool is like a liquidity pool, but this involves retail and institutional investors allocating money to subsidize the risks on insurance. This creates a more democratized insurance process,” he remarked.Hofmann added that Nimble works directly with customers to gather important information necessary for underwriting. This data is then released into the Nimble portal, allowing users to purchase insurance for certain DeFi platforms. “If users stake an amount of crypto on a platform we support then they can purchase the insurance for a rate. This premium goes into the risk pool for that project and customers receive a nonfungible token in their crypto wallet representing that insurance policy,” he explained. In the event of a DeFi hack, Hofmann mentioned that customers will be notified immediately and receive payouts in crypto directly to their wallets upon community and smart contract approval. Indeed, democratization seems to be a common theme among crypto insurance providers. For example, Nexus Mutual is a discretionary mutual currently covering millions of dollars in Ether (ETH) for various DeFi projects. Hugh Karp, the firm’s founder, told Cointelegraph that the platform is an automated version of a very old structure where members share risks together. “The primary problem Nexus solves is the sharing of new and novel risks in the cryptocurrency space where coverage isn’t available in normal markets.” According to Karp, Nexus does this by allowing members to decide how risks should be priced, along with how claim payments should be made. While this approach may be a good fit for the crypto industry, Karp noted that building trust with customers to ensure that genuine claims will be paid remains a challenge. “This can only be achieved with time and a track record. It’s also challenging to price risk appropriately, and we’ve seen some other crypto insurance platforms have trouble with this recently with the Terra collapse.”Education is crucial for DeFi and CeFi insurance to take offWhile some members of the cryptocurrency ecosystem view centralized approaches to insuring digital assets as harmful, it’s evident that both CeFi and DeFi solutions are needed. “Traditional CeFi insurers often get a bad rep, but this year alone I have seen more traditional insurers enter the crypto space than I have seen in the last five years of my career,” said Davis. This has become the case, especially as more institutional investors enter the digital asset sector. “Many of the companies we insure need to have financial backing from traditional insurance providers that are regulated,” Davis remarked. This notion is also starting to resonate with DeFi providers. For instance, Hofmann mentioned that Nimble is in the process of obtaining an insurance license through the Bermuda Monetary Authority in order to ensure both DeFi and traditional insurance capital protection. In the meantime, Hofmann believes it’s important that the Algorand Foundation is backing Nimble by providing a certification of the platform for users.Even with certifications and credibility, insuring crypto assets remains a tricky business. For example, a number of cryptocurrency exchanges have been under fire recently for making false claims of being insured. Last month the leading cryptocurrency exchange FTX received a letter from the Federal Deposit Insurance Corporation (FDIC) accusing the exchange of falsely implying that user funds were FDIC-insured. Moreover, Celsius — the cryptocurrency lending platform that recently went bankrupt — is facing a lawsuit based on forged claims that users’ digital assets were insured. “The challenge of the insurance industry is that it can be confusing. People, along with organizations, sometimes don’t know what they are actually covered for,” said Davis. Due to this, Davis believes that trust within an organization or an entire industry can be easily eroded. Recent: The Metaverse is becoming a platform to unite fashion communitiesTo ensure smooth development moving forward, industry experts agree that more education is needed. For Davis, this starts with educating traditional insurance brokers on how to handle crypto claims. DeFi-focused solutions, on the other hand, must focus on helping investors understand what is covered from the start. “For instance, market volatility can create confusion. InsurAce also doesn’t KYC customers, yet a protocol listed that their assets are insured through us on their website. When the Terra incident happened, customers were unclear about their coverage,” said Thomson. Given this complexity, Thomson believes that the vast majority of insurance coverage will be provided by crypto-native solutions. “The risks are very novel and require deep specialist knowledge, which our members have. Some traditional providers have started dipping their toe in the space, but I suspect they will have a few false starts and progress will take quite some time.”

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The Metaverse is becoming a platform to unite fashion communities

A recent report from technology research and advisory firm Technavio predicts that the Metaverse will hit a market share value of $50.37 billion by the year 2026. Therefore, it shouldn’t come as a surprise that the trillion-dollar fashion industry has started taking a major interest in the Metaverse. While most luxury labels and brands remain focused on creating nonfungible tokens (NFTs) to replicate physical items, a handful of projects have started bringing their communities into the Metaverse. For example, on Sept. 5, Vogue Singapore launched a fashion-first Web3 community known as “Vogue Singapore’s New World.” While Vogue Singapore has previously shown an interest in NFTs by tokenizing their Sept. 2021 cover, Natasha Damodaran — managing director of Vogue Singapore — told Cointelegraph that the publication has gone a step further by creating a virtual experience that encompasses the theme of “Fashion’s New World.” Damodaran explained that the platform allows its community to interact with various types of content and imagery. She said:“Vogue Singapore’s New World currently allows users to explore a surrealism-inspired realm featuring a welcome video from Vogue’s September 2022 cover star and supermodel Lina Zhang. Users can also experience an AI-generated beauty shoot called Bio RESONANCE by artist Terry Gates, along with digital couture by Beijing-based designer Yimeng Yu created exclusively for Vogue Singapore.”A glimpse inside Vogue Singapore’s New World. Source: Vogue SingaporeDamodaran explained that Vogue’s metaverse is powered by Spatial.io, a Metaverse platform that specializes in 3D spaces. The virtual space has also been designed by Polycount.io, an agency focused on NFTs. Gianna Valintina, head of marketing at Spatial, told Cointelegraph that Vogue Singapore’s Metaverse is accessible via mobile devices, desktops and virtual reality (VR). She added that users who enter the New World are able to create a custom avatar that can then be dressed in two Vogue-exclusive wearable creations by fashion designer Yimeng Yu. Damodaran further noted that users can interact directly with Vogue Singapore’s September cover, while reading various pieces of content associated with images.While Vogue Singapore’s New World enables a more engaging way for users to view and read content, Valintina stressed that this also allows brands and communities to build better experiences. Indeed, Damodaran noted that the Metaverse offers labels an opportunity to expand their reach to other market segments while showcasing creativity and craftsmanship. “For Vogue, that means connecting the fashion community and introducing them to Web3 and vice-versa while still creating avenues of engagement that are relevant on digital platforms,” she said. Although this concept is still new, it resonated with Yu, who created the two digital couture designs for the platform. Yu told Cointelegraph that the development of digital technology and the surge of online life in the post-epidemic era have brought new opportunities to the fashion industry. She said: “Digital technologies and Intelligent production are innovating the fashion design paradigm, production process, display method, retailing path and user experience within the fashion industry. In both designer creativity and user experience perspective, the Metaverse brings the fashion industry endless possibilities.”A couture design for Vogue Singapore’s New World by Yimeng Yu. Source: Vogue SingaporeRegarding new opportunities, Steven Kold, CEO of The Council of Fashion Designers of America (CFDA) — a non-profit trade association founded in 1962 consisting of American fashion designers — told Cointelegraph that to strengthen the impact of American fashion globally, the CFDA decided to launch an exhibition in the Metaverse: “As we were mulling ways to mark our 60th anniversary, we decided it had to be future-facing, and an exhibition in the Metaverse was a perfect way to honor our past with an eye to what’s next.”Similar to Vogue Singapore, Kold explained that he hopes the CFDA’s entry into the Metaverse will reach new audiences while sparking an interest in American fashion and designers: “Because it’s in the Metaverse, individuals don’t need to travel to see the exhibition, but can enjoy it from the comfort of their own home.” Kold shared that the CFDA’s entry into Web3 will be marked with a curated retrospective of the last 60 years of American fashion, along with a collection of commemorative NFTs for auction to benefit the CFDA Foundation. The exhibition is expected to open in Dec. 2022 in The Sandbox. While this demonstrates the CFDA’s first entry into Web3, Kold pointed out that the organization is not yet launching a formal platform. Although Vogue Singapore’s Metaverse project is expected to evolve (with a new phase launching in Oct. 2022), Kold explained that CFDA’s etaverse exhibition is a “test and learn” for the organization. “The CFDA will start building its Web3 community while it onboards its current Web2 base. This will help us slowly build toward a larger Metaverse community and experience for American fashion,” he said. Regardless, Akbar Hamid, founder and CEO of 5Crypto — the creative consultancy behind CFDA’s project — told Cointelegraph that bringing the CFDA’s community together in the Metaverse is a first for fashion. “This is a great way to raise awareness and interest for fashion amongst the Gen Z audience while bringing an older audience into the Metaverse. This is also an opportunity to engage Metaverse creators to work alongside iconic fashion designers and curators to reimagine visionary style and design in a voxelized environment,” he said.Will fashion communities want to engage in the Metaverse?Although encouraging fashion-focused communities to engage in the Metaverse may be the next step for certain projects, it remains unclear how users will react. For example, while Vogue Singapore’s New World is innovative, the concept may not immediately resonate with the publisher’s audience. Brian Trunzo, metaverse lead for Polygon Studios, told Cointelegraph that while brands on the Metaverse tend to have a deeper connection with their consumers, media publications are still trying to better understand this:“Media is still trying to figure out how to use Web3 tools to engage an audience and convert them from consumers into community members or, in the best instance, super fans. Even those who succeeded at this in Web2 are finding it difficult as converting one from Instagram to a DAO [decentralized autonomous organization] member or NFT holder is no easy task.”However, Jinha Lee, co-founder and chief product officer of Spatial, told Cointelegraph that within a week of launching New World, users collectively spent over four million minutes on the platform. “Seeing this demonstrates that a large majority of people have been enjoying the space during Vogue Singapore’s launch,” he said.While this statistic is noteworthy, Justin Banon, co-founder of Boson Protocol — a metaverse commerce protocol focused on digital and physical fashion — told Cointelegraph that, as with any new technology, there will initially be a period where users visit the platform exploratorily rather than with a fervent desire to do much else. But, while adoption may be slow, Banon believes that projects like the one being initiated by Vogue Singapore will ultimately impact the entire fashion and media sector:“When we ask whether more fashion magazines will want to enter the Metaverse moving forward, I believe the only conclusion to come to is yes. It’s a new space, brimming with innovation and authenticity, concepts that the world of fashion has prided itself on since its inception, so the Metaverse is the next logical step forward. I don’t believe that there will be a single fashion magazine that won’t have adopted Web3 and the metaverse in some shape or form in the future.” 

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ETH Merge will change the way enterprises view Ethereum for business

A recent report from the Ethereum Enterprise Alliance (EEA) highlights how the Ethereum ecosystem has matured to a point where the network can be used by businesses to solve real-world problems. From supply chain management use cases to payment solutions utilized by companies like Visa and PayPal, the report demonstrates how the Ethereum network has grown to become one of the most valued public blockchains. Although notable, the EEA report also points out that the rapid growth of the Ethereum ecosystem has created a number of challenges for companies, specifically regarding energy consumption, scalability and privacy. For example, the document states that “sustainability was cited as one of the main concerns, along with transaction fees, in relation to using the Ethereum Mainnet.” The report further explains that the transparency associated with a public blockchain like Ethereum has been a hurdle for enterprises seeking data security and trust. As such, upgrades such as sharding and layer-2 (L2) scalability solutions remain critical for businesses using the Ethereum network. Yet, the complex nature behind such implementations continues to be difficult for companies to navigate. For instance, the EEA report states that “Many layer 2 solutions and sidechains are relatively new projects, with relatively new technology. They do not necessarily have the track record or proven security and stability of the Mainnet.” The Merge will change how enterprises view EthereumHowever, industry experts predict that the Ethereum Merge, which is scheduled to take place on Sept. 14, will likely improve enterprise adoption. Paul Brody, global blockchain leader at EY, told Cointelegraph that while the Merge will not affect most enterprise use cases that are presently in use, it will change how businesses perceive Ethereum. He said: “For years, competing layer-1 networks have talked about how Ethereum can’t get the Merge done. The incredible organizational maturity of Ethereum has been working nicely in the background to do it in a careful and professional manner. As an enterprise, that’s the kind of institutional maturity I want to see.”Although the Merge has been in development for several years, Brody explained that upgrades on mission-critical infrastructure should never be rushed. As such, he believes that this will remain a key point for businesses using the Ethereum network. “I think future efforts to dismiss Ethereum won’t get much airtime in the post-Merge era,” he said. While it’s too early to detect how enterprises will react to the Merge, Robert Crozier, chief architect and head of global blockchain at Allianz Technology, told Cointelegraph that his firm will monitor the progress of the Ethereum Merge to see how it stabilizes certain use cases. Recent: How high transaction fees are being tackled in the blockchain ecosystemThis is noteworthy, as Crozier shared that Allianz has only considered Ether (ETH) and Ethereum-based use cases for experimentation purposes on a small scale. The insurance giant currently uses Hyperledger Fabric and the decentralized ledger platform Corda to streamline cross-border auto insurance claims throughout Europe. Crozier added:“At Allianz, our International Motor Claims Settlement product utilizes Hyperledger Fabric at its core. We would need to understand and be confident that other protocols like Ethereum would deliver the similar benefits in terms of ease of use, scalability and finality.”With benefits in mind, Brody explained that the Merge will eventually result in better scalability and privacy for enterprises. “I think we’re heading into a new era of enterprise applications. With both scalability and privacy maturing, it will be possible to address enterprise process needs quite comprehensively in the future,” he said. Shedding light on this, Ivan Brakrac, senior decentralized finance market strategist at ConsenSys, told Cointelegraph that although the Merge does not directly increase scalability, a number of planned upgrades to Ethereum will address scalability over the next few years. For example, Brakrac explained that transitioning the Ethereum network from proof-of-work (PoW) to proof-of-stake (PoS) was the first step to enable “shard chains.” As Cointelegraph previously reported, sharding is the act of dividing up a database, or in this case, the blockchain, into various smaller chains known as shards. “This will reduce network congestion and increase transaction throughput,” Brakrac remarked. This is key for adoption, as Brody shared that EY’s enterprise clients looking at supply chain applications are going to need support for 2–20 million transactions per day. “Pre-Merge Ethereum could not have accommodated this,” he said. Regarding privacy, a report entitled “The Merge for institutions,” published by ConsenSys on Sept. 5 mentions that L2 solutions also address privacy concerns for enterprises. An increase in L2s will unlock greater privacy mechanisms for business use cases. For example, Brody explained that EY developed a zero-knowledge proof L2 scaling solution known as Nightfall to handle Ethereum gas constraints and keep fees low. According to Brody, multiple powerful L2 networks will enable different options for enterprises that may require more gas and bigger transactions. He elaborated: “Privacy starts to unlock a much bigger set of use cases for enterprise users. For example, instead of minting one token that represents a batch of product and gives origin information, I can mint one token for each piece of inventory, and then I can manage specific supply chain inventory levels across a multi-company network on Ethereum.” In addition to scalability and privacy, sustainability concerns will be addressed once the Merge is implemented. According to Brakrac, Ethereum currently uses an inordinate amount of electricity, noting that the Merge will reduce energy usage by 99%. “This will make Ethereum very sustainable in the long run. By design, this further secures the network and resolves an environmental concern which is net positive from the institutional adoption standpoint,” he said. Indeed, industry experts believe that sustainability efforts addressed by the Merge will be critical for enterprise adoption. Dan Burnett, executive director of the EEA, told Cointelegraph that while L2s and sidechains have served as bandages on sustainability concerns, large organizations with environmental, social and governance goals tended to shy away from building solutions on Ethereum because of its reputation for being environmentally unsustainable. Yet, he noted that with these concerns being addressed, the Merge may enable the Ethereum business ecosystem to leap ahead.Yorke Rhodes III, co-founder of blockchain at Microsoft and board member and treasurer of the EEA, further told Cointelegraph that the Merge will put to rest one of the main concerns for enterprises that have a big focus on environmental impact, such as Microsoft. “This removes one of the key arguments enterprises raise when evaluating whether to build solutions on Ethereum mainnet,” he said. To Rhodes’ point, Crozier mentioned that moving to a more environmentally friendly proof-of-stake mechanism will mean that some enterprises, like Allianz, will take a second look at Ethereum. Benefits not immediate All things considered, the Merge will likely increase enterprise interest in Ethereum due to the advancement of the network. Moreover, Rhodes believes that removing the key critique of sustainability will encourage additional movement to the Ethereum Mainnet, even if this is just as a base layer for security. “As a key step in realizing the vision of Ethereum, the ETH merge sets things up for a closer enterprise review sooner rather than later,” he said.Recent: Mt. Gox creditors fail to set repayment date, but markets to remain unaffectedHowever, it’s important to point out that the benefits promised by the Merge won’t be seen immediately. According to Brody, it will take at least 12–24 months until privacy-enabled use cases are established following the Merge. He said:“I hope to see pilots by the end of this year, but feedback loops and infrastructure maturity takes time. Unlike consumer applications, there’s little patience among enterprise buyers for products that don’t work on the first go-round and little willingness to experiment. Enterprise buyers are generally quite conservative, and so the cycle will take longer than consumer users.”

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