Autor Cointelegraph By Ornella Hernandez

Adidas Originals reaches second spot on OpenSea rankings with debut NFT collection

In its debut weekend, the first NFT from Adidas Originals’ “Into the Metaverse” project has generated 11,391 Ether (ETH), worth over $43 million, on OpeanSea. Ranked by trading volume, this collection has earned the second spot on OpeanSea after RTFKT’s Clone X and Takashi Murakami collection. In collaboration with Bored Ape Yacht Club, PUNKS Comic, and gmoney, Adidas Originals co-created one digital asset and put up 30,000 copies of the same item for sale on Dec. 17. Almost 20,000 copies of the Phase 1 NFT have been sold so far. Related: Adidas Originals to launch debut NFT collectionAccording to the company, $15.5 million was made during the Early Access mint that had to pause and restart after several hours due to technical issues with Mutant Ape Yacht Club not being able to mint. This NFT is not a collector’s item but an access token that provides its owner with exclusive access to both virtual wearables in the Sandbox gaming metaverse and corresponding physical products.In the metaverse, challenging the impossible is the reality. On Friday we landed in the world of Web3 with one of the most widely-distributed NFT drops in history. 1/10— adidas Originals (@adidasoriginals) December 20, 2021Related: The NFT world is gradually bridging the gap between niche and mainstreamOwners of the NFT could also receive a physical version of the PUNKS Comic Issue 2: X Marks the Drop, a graphic story about all the characters in the collection. The comic is also available separately for purchase on PUNKS Comic’s OpenSea profile. PUNKS Comic’s developer team Pixel Vault reportedly took a portion of the proceeds of the OpenSea sale and put it back into the PUNKS community treasury.After tweeting about a partnership with Coinbase and showcasing its own Sandbox land plot, Adidas has firmly planted its sneakers in the metaverse with the success of its exclusive NFT drop. Rival Nike has also expanded its digital footprint by partnering with the virtual sneakers and collectibles brand RTFKT, the top trending OpenSea collection at the time of publication.

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Nifty News: Melania Trump drops NFT, Arabian Camels produces NFT film and Whitney Houston keeps selling hits

Catch up on nonfungible token (NFT)-related news this week from restaurants to movies and music. Below is a roundup of stories you don’t want to miss. Melania Trump’s eyes become an NFTFormer first lady Melania Trump launched her own NFT platform and dropped her first digital collectible titled “Melania’s Vision,” which will be on sale through the rest of the month. “Melania’s Vision” is a watercolor art piece by artist Marc-Antoine Coulon. The limited-edition digital artwork will be available for 1 SOL ($150) and includes an audio recording from Mrs. Trump. The Melania Trump NFT platform utilizes the Solana blockchain protocol and is powered by Parler, an alternative social media network. “Melania’s Vision” NFT by Marc-Antoine Coulon. Source: Melania TrumpA portion of the proceeds from Melania’s NFT collection will go to children in the foster care system and their education, according to the official website. The exact percentage was not revealed. Upcoming movie production gets decentralizedThe Arabian Camels NFT community first created a collection of 12,012 digital camels living on the Ethereum blockchain. Now, Arabian Camels has partnered with Swapp Protocol to produce a $50 million decentralized feature NFT film called “Antara.” Antara is based on the adventurous life of Antarah Ibn Shaddad, an ancient Arabian knight and poet.Prospective film distributors can buy up to 50% of the intellectual property rights to “Antara” and pay to distribute the movie in theatres and streaming channels. Swapp allows Arabian Camels to integrate DeFi capabilities into the movie’s production. Swapp’s NFT farming utility will allow Arabian Camel NFT owners to earn passive income on their collectibles.Alexander Amaratei, the producer of Antara, shared in a statement that his vision was “to create a system to produce films that normally cost in excess of $50M, completely risk free. In addition to eliminating funding risks, this system would allow films to be owned by the fans, the NFT owners.”[embedded content]Investment in IRL NFT exhibitsMost NFTs tend to live on a digital wallet behind a screen. Danvas, a startup with a goal to help NFT owners physically display their pieces, announced this week a $7 million seed round led by Greycroft, LererHippeau, VaynerX, and others.Danvas envisions monitors or projections displaying digital artwork but set up in a personalized way with museum-quality detail and a luxury feel. A waitlist is currently open to galleries and private collectors. Jeanne Anderson, Danvas’ CEO and former general manager of Saatchi Art, said that she views this moment in time “as the beginning of a digital art renaissance.”gm! Danvas is creating the world’s first luxury digital display, especially designed for #NFTArt. We’re thrilled to be joining the #NFTCommunity! #NFTCollectors, to learn more, join our waitlist at https://t.co/Q1kTiaBh6v. https://t.co/ozcdWKUxts— Danvas (@Danvas_Art) December 14, 2021Gary Vaynerchuk, CEO of VeeFriends, was among Danvas’ seed investors. Vaynerchuk is supporting the project because he believes that “one of the missing links between the traditional and digital art worlds is display. How can you show your pieces in a way that matches their value and significance?” Danvas will launch in spring 2022.Whitney Houston’s never-before-heard recording sold as NFTIn the latest music news, an unreleased track sung by Whitney Houston at 17 years old was sold at auction on the OneOf platform for $999,999. This recording was part of the OneOf Iconic Auction collection featuring rare images and videos of Houston that has so far generated over $1.1 million in sales.The owner of the Whitney Houston “OneOf One” NFT received the trailer video, full personal use rights of the demo track and a music video created by 17-year-old NFT artist Diana Sinclair. OneOf is supported on the Tezos blockchain.the whitney houston x diana sinclair collaboration sold for $999,999 (that’s 260+ ETH, 224,178 TEZ)amongst the most expensive nfts ever…more than five times the record on the tezos blockchain pic.twitter.com/aMpaSLlqDe— Diana Sinclair (@dianaesinclair) December 15, 2021

Applebee’s restaurant hosts ‘Metaverse Mondays’As part of a “Metaverse Mondays” campaign, Applebee’s will release a new NFT for sale every Monday in December. This week, the restaurant chain sold its first NFT of a technicolor burger created by New York artist Amber Vittoria for $25. The buyer also received an Applebee’s gift card loaded with $1,300, enough for a year’s worth of burgers. Details on each upcoming release are revealed on Applebee’s Twitter. Other dining chains such as Domino’s and Taco Bell have also entered the business of NFTs recently. Your favorite Applebee’s burger has transcended reality to become the first Metaverse Meal! Dropping now on https://t.co/5uGFweEkY7 and created by NFT artist @amber_vittoria #MetaverseMonday pic.twitter.com/DiAiriRLUH— Applebee’s Grill + Bar (@Applebees) December 13, 2021

Related: Cointelegraph Consulting: Is NFT music an untapped opportunity?Other Nifty NewsThe animated TV series South Park offered a grim take on NFTs in its “Post-Covid-19” episode this week. The critique likened NFT investments to a violent and seemingly apocalyptic future. Adidas recently partnered with Bored Ape Yacht Club, GMoney and PUNKS Comics to advance its metaverse ambitions. On Friday, the sportswear brand launched its own NFT collection entitled “Into the Metaverse” promising exclusive access to physical and digital products and services.

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Nexo partners with Three Arrows Capital to launch NFT lending & art financing service

Nexo, the crypto borrowing and exchange platform, has launched an NFT Lending Desk in partnership with NFT hedge fund Three Arrows Capital. The new lending desk caters to over-the-counter, or OTC, clients to offer crypto credit backed by NFTs. Nexo is one of the first crypto lenders to allow customers to borrow stablecoins, ETH, and other cryptocurrencies using certain NFTs as collateral. The company stated that in its initial iteration, the service will accept Bored Ape Yacht Club and CryptoPunks NFTs, with more collections on the way. Clients can also use issued lines of credit as a means of art financing by executing further NFT purchases with t borrowed funds.In a statement shared with Cointelegraph, Nexo Cofounder and Managing Partner Antoni Trenchev said:“Our partnership with Three Arrows Capital is a definitive move towards providing financial instruments & Web 3.0-native MetaFi. As we continue to discover the full scope of this asset class, services like Nexo’s lending will be in high demand to unlock NFTs’ underlying value while allowing users to retain ownership.”Related: Fidelity and Nexo are entering institutional lending marketBy collaborating with Three Arrows Capital, Nexo said it hopes to expand its existing crypto credit issuance services by providing the NFT Lending Desk with risk hedging, valuation and liquidation mechanisms. Additionally, Three Arrows Capital became the first NFT Lending Desk client with an NFT-collateralized crypto credit issued by Nexo.Three Arrows Capital Director Kyle Davies added that they are “happy to partner with Nexo and demonstrate our recognition of NFTs’ promise as a financial instrument – one that requires appropriate, high-quality financial tools to be fully leveraged.” Related: Three Arrows buys 156K ETH in the weeks after CEO ‘abandoned ETH’ In the coming months, Nexo said it plans to increase its offerings of investment-grade products and accessible and secure exposure to the NFT market, according to the company. As the NFT-backed lending market grows and NFT utility increases, other lending platforms such as NFTfi, ETNA Network and Drops Loans are also offering similar services to Nexo.

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Rarible integrates with Tezos blockchain and launches own NFT collection

NFT marketplace Rarible officially launched its integration with proof-of-stake blockchain Tezos pm Thursday. This collaboration will allow Rarible to feature Tezos NFTs on its marketplace and support secondary sales of live Tezos projects while enabling users to mint low-fee NFTs.Rarible’s integration with Tezos marks the third layer 1 blockchain supported by the platform, alongside Ethereum and Flow, Dapper Labs’ blockchain network that powers NBA Top Shot. In Rarible’s effort to build a multi-chain platform to consolidate the NFT space, integrations with Solana and Polygon are next, according to Rarible CEO Alexei Falin, who told Cointelegraph: “Rarible firmly believes that the future of NFTs is cross-chain, and that interoperability is the key to a streamlined, successful NFT ecosystem. We have seen many alternative blockchains gain traction in the NFT space for their unique offerings, specifically Tezos for its low costs and energy-efficient minting process through proof-of-stake validation.”Related: Rarible and Adobe form partnership aimed at protecting NFT creatorsThe integration will roll out in two phases, according to the company. Users are already able to mint, buy and sell new Tezos NFTs, as well as trade on the secondary market, starting with in-game metaverse collectibles called Digits from legacy gaming organization Ubisoft. Next, Rarible plans to mint new collections via custom contracts and set up royalties for imported collections that had previously existed on Tezos.Rarible and Tezos have also launched an inaugural NFT collection, entitled Blazing Futures, curated by Diane Drubay, founder of We Are Museums and a minter of NFTs on Hic Et Nunc. The Blazing Futures drop features exclusive-to-Rarible work from 10 Tezos-based artists. Related: 2021 ends with a question: Are NFTs here to stay?Falin added that he hopes “Rarible users will benefit from an enhanced experience on our marketplace, while enjoying exposure to a wider array of NFT projects that exist within the robust Tezos network.” The integration was made possible via Rarible Protocol, the open-source cross-chain community-governed NFT protocol that Rarible.com runs on top of.

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Mintable app to support minting NFTs on the layer two Immutable X protocol

Mintable marketplace announced its partnership with Immutable X, a StarkWare-based layer-two solution for nonfungible tokens (NFTs) on Ethereum, to make over 24 million NFTs on Immutable X available for sale on Mintable. This integration will enable users to deposit ETH and ERC-20 tokens with instant confirmation and no gas fees.According to Mintable’s Twitter thread, Mintable and Immutable X share a vision to scale NFT marketplaces by offering access to NFTs to the masses. 1/We’re thrilled to partner up with @Immutable X – the 1st & leading Layer 2 for #NFTs on Ethereum! All NFTs on Immutable X are now available for trade on https://t.co/NJ1lSPqL1Q!✅ Zero gas fees✅Instant secure trades✅100% carbon neutral.Details: https://t.co/TQh7Cggq2z— Mintable (@mintable_app) December 13, 2021Although zero gas fees may sound appealing, the size restriction for gasless files is only 300 MB. Anything larger than that will incur gas fees. Mintable’s blog statement also claimed that neither decentralization nor user custody would be compromised. Since assets are secured on the Ethereum blockchain, the project believes that users will be able to securely manage their NFTtrading experience.Related: Immutable raises $60M for its carbon conscious NFT platformAccording to Immutable X, the project ensures that any NFT activity on its protocol is completely carbon neutral. This doesn’t mean it is carbon emission-free but that it is purchasing carbon credits to offset any gas consumed on Ethereum. Robbie Ferguson, co-founder and president at Immutable, said about the partnership: “We want to be everywhere NFT fans are and Mintable’s dedication to break new ground in empowering audiences with smart contracts is mind blowing. We are excited to welcome the communities and work with Mintable app to grow NFT marketplaces.”Mintable also operates a decentralized autonomous organization (DAO) and is the first DAO to run on NFTs instead of ERC-20 tokens. The Mintable NFT DAO relies on MINT-voting NFTs. MINT holders can sell their voting NFTs on open marketplaces.

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