Autor Cointelegraph By Jesse Coghlan

NFT flipping not so profitable for more than half of buyers: Survey

With the surging popularity of non-fungible tokens (NFTs) many have taken to “flipping” these assets as a trading strategy. Around 64% of people in a recent survey said their top reason for buying a NFT was “to make money”.Blockchain monitoring software company DEXterlab polled more than 1,300 people on Twitter about their NFT buying habits in late May to early June. Despite a majority looking to gain from NFT trading less than 42% have made a profit so far according to the results. Why do you buy NFTs?— DEXterLab (@Dexterlabdata) May 27, 2022The second most cited reason for buying a NFT saw around 15% respond that it was to be part of a community and “to flex”.“People are highly social creatures, so the desire to be a part of a community and show off isn’t really surprising,” DEXterlab wrote.The team highlighted the success of the Bored Ape Yacht Club (BAYC) which has celebrities amongst its ranks along with exclusive perks like access to holder only events or new popular NFT drops.Though some NFT collections such as those of the BAYC can often see floor prices in the tens or hundreds of thousands, almost half of respondents said they were only comfortable paying a modest price of between $50 to $500 for an NFT. Surprisingly, the second most popular answer had a quarter of respondents saying they are ready to spend in the upper limits of the poll, more than $2,000 per NFT.Over the past 30 days some of the largest “blue chip” NFT collections such as CryptoPunks, Mutant Ape Yacht Club (MAYC), BAYC, and Moonbirds have seen their floor prices or market caps halve. In spite of this these collections have continued to top the charts for the top NFT sales over the same period.How does your NFT journey going?— DEXterLab (@Dexterlabdata) June 2, 2022

Though NFT prices have fallen across the board, there are still examples of NFTs that have defied the prevailing bear market.Recently, a free-to-mint collection with no utility or roadmap called Goblintown topped the charts and has since remained in third place over 30 days seeing nearly $70 million in volume.Currently, the collection has a floor price of 3 Ethereum (ETH) or around $4,000 and the most expensive one sold netted 77.7 ETH on June 1, worth nearly $151,000 at the time.Related: NFT holders can earn millions through IP rights, says Apocalyptic Apes founderOther signs point to a healthy market for those still holding out to profit from their NFT buys. Sales volumes for NFTs came in at $3.7 billion last month despite the market conditions according to a recent DappRadar report.The report also revealed that Solana NFTs posted their best trading month in the network’s history, generating $335 million in volume across all marketplaces, a 13% growth from April.NFTs continue to create a robust market for themselves and widespread mainstream adoption looms. According to a CoinGecko report, the NFT market is projected to transact more than $800 billion over the next two years though hodlers will need to wait a little longer to realize their profits. 

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Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace

Major toy brand Mattel has signed a multi-year partnership with forthcoming toy-focused non-fungible token (NFT) marketplace Cryptoys to exclusively feature its brands on the platform.Cryptoys is expected to launch in late summer 2022 on the Flow (FLOW) blockchain and is the flagship product of OnChain Studios which has received funding from crypto-interested venture capital firms such as Andreessen Horowitz (a16z) and Dapper Labs.OnChain Studios also plans to make a Cryptoys metaverse and other play-to-earn games where Mattel’s intellectual property — including Barbie, Hot Wheels, and Masters of the Universe among many others — will be made into playable avatars.Mattel President and Chief Operating Officer Richard Dickson said it was the “first toy company to launch NFTs” and that the brand sees “incredible opportunity in the Metaverse for our cherished brands and iconic IP.”The partnership was teased by Cryptoys on June 8 with its Twitter account posting a cryptic 17-second video featuring some of Mattel’s retro product advertisements.pic.twitter.com/SJcbrHHs01— Cryptoys (@Cryptoys) June 9, 2022Mattel has explored NFTs in the past and partnered with the WAX blockchain in October 2021 to release a collection of Hot Wheels NFTs. January 2022 also saw Mattel auction three one-of-one NFTs in collaboration with French luxury brand Balmain which netted the brands close to $49,000 for all three.With the NFT sector expected to move around $800 billion over the next two years, other toy brands have launched NFTs to capitalize on the growing interest and generate new revenue streams for their business.Mattel’s major competitor Hasbro which owns brands like Action Man, My Little Pony, and G.I. Joe launched its first NFT collection in October 2021 for its Power Rangers brand in a bid to compete in the NFT space.Related: Beyond the hype: NFTs can lead the way in transforming business experiencesPop-culture collectibles giant Funko has created multiple NFT collections, an early one of which featured the Teenage Mutant Ninja Turtles in August 2021, shortly after it acquired NFT display and tracking platform Tokenwave.Cryptoys itself also plans to sell a collection of original avatar like NFTs with these so-called “digital toys” featuring customization through further NFTs which can change clothing, accessories and attributes for use in a wider “Cryptoyverse” the company plans to build.Mattel’s NFTs will join other popular projects on the Flow blockchain including NBA’s Top Shot and UFC’s Strike.

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Supply chain thwacking: VeChain's $100M sponsorship deal with UFC

Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC’s first-ever Layer 1 blockchain partner.The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA) and VeChain’s marketing assets and brand will be integrated across the UFC in live events, in-arena promotion, social media and other areas.The deal is reportedly worth almost $100 million over a minimum five-year partnership according to an anonymous source quoted by Sports Business Journal. The UFC’s Senior Vice President of Global Partnerships Paul Asencio said the UFC’s sponsorship revenues are up 30% from an already record-breaking 2021 as a result of the deal.The partnership kicks off immediately and VeChain’s assets will start appearing this Saturday June 11 during a UFC event held in Singapore.VeChain is a business focused layer 1 ecosystem with an emphasis on supply chain tracking. The partnership sees a big shift from Vechain’s frugal first quarter. A financial report released in May shows the VeChain Foundation only spent around $4 million in Q1 with less than $660,000 spent on marketing but it did amass a huge $1.2 billion “war chest.”VeChain said the partnership is “one of the deepest integrations within premier UFC assets of any sponsor in UFC history,” with the UFC estimating VeChain’s brand will reach 900 million television households in 175 countries.As part of the deal, VeChain will own UFC’s official fighter rankings titleship now called the “UFC Rankings Powered by VeChain” along with a branded presence inside the fighting ring at all events.VeChain will further be promoted in-venue on prominent digital displays and both companies will create content for the UFC’s social media and other digital platforms which the UFC estimates will reach 200 million people.An annual “Brand Ambassador fund” will also offer paid opportunities to UFC athletes participating in marketing activities for VeChain.Related: Blockchain, crypto set to take sports industry beyond NFT collectiblesThe UFC has long partnered blockchain and crypto companies, one of the UFC’s largest partnerships is its $175 million deal with Crypto.com which saw the crypto exchange become the UFC’s “Cryptocurrency Platform Partner” with fighters receiving fan bonuses in Bitcoin (BTC) through the partnership.Crypto.com also released the first authorized UFC non-fungible token (NFT) collection in November 2021 and the UFC has continued to release more licensed NFTs with NFT developer Dapper Labs.In March 2021 the crypto-only casino and sports betting platform Stake become UFC’s “First Official Betting Partner” for its Asia and Latin America markets.

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75% of retailers eyeing crypto payments within 24 months: Deloitte

Three quarters of United States retailers plan to accept crypto or stablecoin payments within the next two years according to a new survey. It also found that more than half of large retailers with revenues over $500 million are currently spending $1 million or more building the required infrastructure to make it happen.The information was revealed in Deloitte’s “Merchants Getting Ready For Crypto” report released in collaboration with PayPal on June 8.A large majority, around 85%, of the surveyed merchants said they anticipate that cryptocurrency payments will be ubiquitous in their respective industries in five years. The survey polled 2,000 senior executives at U.S. retail organizations between Dec 3 and Dec 16, 2021 when crypto prices were still riding high, but the results have only just been revealed. The executives were distributed equally among the cosmetics, digital goods, electronics, fashion, food and beverages, home and garden, hospitality and leisure, personal and household goods, services, and transportation sectors.Small to medium sized companies are also getting into the acts with 73% of retailers with revenues between $10 million and $100 million investing between $100,000 to $1 million to support the needed infrastructure.Source: Merchants Getting Ready for Crypto: Merchant Adoption of Digital Currency Payments SurveyAccording to Deloitte the spending won’t stop there and is only expected to increase over 2022. More than 60% of retailers said they expect budgets of more than $500,000 to enable crypto payments in the next 12 months to December.Consumers push for crypto paymentsConsumer interest is driving merchant adoption with 64% of merchants signalling their customers have expressed significant interest in using crypto for payments. Roughly 83% of retailers expect interest to increase or significantly increase over 2022.Source: Merchants Getting Ready for Crypto: Merchant Adoption of Digital Currency Payments SurveyNearly half expect their adoption of cryptocurrency will improve the customer experience, around the same amount believe it will increase their customer base and 40% hoped their brand woudl be perceived as “cutting edge”.Related: Corporate evolution: How adoption is changing crypto company structuresRetailers optimistic on digital currenciesOf the retailers already accepting cryptocurrency, 93% have reported a positive impact on their customer metrics.Source: Merchants Getting Ready for Crypto: Merchant Adoption of Digital Currency Payments SurveyCarriers and challenges to adoption cited by merchants include the security of the payments system (43%) changing regulations (37%), volatility (36%) and a lack of a budget (30%).The complexity of integrating cryptocurrencies with legacy systems and the complexity of integrating multiple cryptos was the greatest challenge according to 45%. Deloitte said it expects “continued education” would create further clarity for regulators, allowing wider adoption across a broader set of products and services.

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Human rights activists take aim at privileged crypto critics in letter to Congress

Human rights activists from 20 countries have submitted an open letter to the United States Congress in support of a “responsible crypto policy” and praising Bitcoin and stablecoins as essential tools aiding democracy and freedom for tens of millions.The letter comes just a week after an anti-crypto open letter was sent to Congress purporting to be from the scientific community but whose lead signatures included well known crypto critics and authors from high income, democratic countries.The group of 21 activists clapping back include those from countries which have either seen recent conflict or have otherwise unstable economies such as Ukraine, Russia, Iraq, Nigeria, Venezuela, Cuba and even North Korea. The letter states:“We write to urge an open-minded, empathetic approach toward monetary tools that are increasingly playing a role in the lives of people facing political repression and economic hardship.”They add they are humanitarians and advocates of democracy who have used Bitcoin (BTC) to assist at risk people “when other options have failed” and wish to defend an open monetary system.The group says they have also relied on Bitcoin and stablecoins in the “struggle for freedom and democracy”and that “tens of millions of others” living under authoritarian regimes or in volatile economies also use cryptocurrencies for the same reason.“Bitcoin and stablecoins offer ungated access to the global economy for people in countries like Nigeria, Turkey, or Argentina, where local currencies are collapsing, broken, or cut off from the outside world.”Human rights activists who signed the open letterThe group provided multiple instances from around the world of how cryptocurrencies are assisting people, citing examples from Cuba, Afghanistan, Venezuela and Nigeria which have all seen high crypto adoption due to inflation or lack of proper financial infrastructure. Cryptocurrencies further “helped keep the fight against authoritarianism afloat” the group added, providing an example of the role crypto played when financial systems broke down after the Russian invasion of Ukraine in February 2022.Related: Crypto seen as the ‘future of money’ in inflation-mired countriesThe activists took aim at “the anti-crypto letter” addressed to Congress on June 1 supposedly backed by 1,500 computer scientists and engineers that called on Congress to avoid creating a “regulatory safe haven for these risky, flawed, and unproven digital financial instruments.” Lead signatories included professional or long term crypto critics like David Gerard, Molly White and Stephen Diehl. The human rights coalition said nearly all the authors of that letter are from countries with “stable currencies, free speech, and strong property rights” and they most likely haven’t experienced hyperinflation or “the cold grip of dictatorship”.“The horrors of monetary colonialism, misogynist financial policy, frozen bank accounts, exploitative remittance companies, and an inability to connect to the global economy might be distant ideas [to those in the West]. To most of us and our communities — and to the majority of people worldwide — they are daily realities. If there were “far better solutions already in use” to overcome these challenges, we would know.”The campaign was organized by the crypto think-tank the Bitcoin Policy Institute and signatories to the letter include activists from Feminist Coalition (Nigeria), Anti-Corruption Foundation (Russia), the Belarus Solidarity Foundation (Belarus), Ideas Beyond Borders (Iraq), the Digital Citizen Fund (Afghanistan), and notably, the Russian chess grandmaster and chair of the Human Rights Foundation Garry Kasparov.The human rights group acknowledged that proliferating crypto scams exist but said conflating useful FinTech products with these schemes is not the solution instead, education was needed to help people tell the difference.“We hope that you and your colleagues do not craft or implement policy that hurts our ability to use these new technologies in our human rights and humanitarian work…we hope you choose a different policy path, one that allows us to save, connect, and gain freedom.”

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