Autor Cointelegraph By Ezra Reguerra

Unstoppable Domains has partnered with crypto payment firm MoonPay to incorporate nonfungible token (NFT) domains in transactions within the platform. With the collaboration, MoonPay users can send and receive digital assets using their domain names, eliminating the need to enter long and complicated wallet addresses. In an announcement sent to Cointelegraph, Ivan Soto-Wright, the co-founder and CEO of MoonPay, said that the partnership would make it easier for people to come into the Web3 world. According to Soto-Wright, while MoonPay deals with the front-end, Unstoppable Domains enhances the tail-end of a user’s journey by removing the complex characters and replacing them with customizable NFT domains. Sandy Carter, an executive at Unstoppable Domains, also commented on the partnership, saying that it will make Web3 more intuitive. Carter believes that both seasoned and beginner crypto users will benefit from the simplified experience that will come as a result of the collaboration. Apart from payment transactions, the NFT domains can also be used as a way to log in to decentralized applications (DApps), wallets and exchanges. It also allows users to pick which data they want to give websites and apps access to.Related: Dozens of VIP backers invest $87M into crypto payment startup MoonPayMeanwhile, demand for NFT domains continues to surge. Earlier in July, registrations for Ethereum Name Service have risen by 200%. The increase in registration was driven by hype amid the second-largest sale of a .eth domain when “000.eth” was sold for 300 Ether (ETH), worth around $300,000 at the time of purchase. More recently, Ethereum co-founder Vitalik Buterin responded to critics questioning the proof-of-stake (PoS) consensus amid the upcoming Merge of the smart contract platform. According to Buterin, many of the arguments coming from critics are based on unmitigated lies and provided a rebuttal on the topic of PoS voting.

Bear markets often result in investors showing extreme fear in tools that measure the market’s sentiments. However, despite the uncertainties during a crypto winter, some prefer to focus on the opportunities that it can bring. Alex Tapscott, managing director at Ninepoint Digital Asset Group, told Cointelegraph that the bear market is a time to focus on building. Tapscott highlighted that it’s essential to look beyond the market’s prices and see the foundations that are being laid. Tapscott explained that: “Crypto winters are always the best time to drill down on these core concepts, do the work and build for the future. The last bear market brought us the NFT revolution, decentralized finance, stablecoins and play-to-earn gaming.”According to the executive, the current bear market will also prepare the groundwork for realizing Web3’s full potential. As an example, Tapscott said that decentralized finance (DeFi) can grow further and continue its trajectory as the financial system of the new internet. He said that: “If Bitcoin was the spark for the financial services revolution, then DeFi is the accelerant. The fire spreading will engulf many firms that fail to innovate, adapt and embrace this hot new industry.”The executive also noted that people should look for developments in decentralized autonomous organizations (DAO). Tapscott said that DAOs will supplement corporations as the method for organizing resources. Related: Crypto winter survival guide: Community shares game plan for the bear marketDuring the current bear market, Tapscott mentioned that crypto-assets lost around $2 trillion in value, spurring mainstream media outlets to write obituaries for Bitcoin (BTC). However, the crypto veteran encouraged investors to keep their composure and find opportunities, as bear markets often lead to great ideas being formed and new businesses being built. He said that:“The most successful people in crypto are those who can keep calm and carry on. I don’t know when this bear market will end, but I am highly confident that like all others, it will end.”The executive also highlighted that the downward spiral of crypto prices is harrowing if investors look at the short-term time frame. However, Tapscott also said that the pain might end as investors seem to have cooled down.