Autor Cointelegraph By Ezra Reguerra

South Korean presidential candidate to use NFTs to raise funds for campaign

Democratic Party (DP) presidential candidate Lee Jae-myung prepares to use nonfungible tokens to raise funds for his campaign. The party will issue NFTs to those who donate money for the campaign for the upcoming presidential elections. The NFTs will contain images of the candidate and his pledges.In an interview with Yonhap News, campaign official Kim Nam-kook said the party is doing this to appeal to the younger generation.“As the young generation in their 20s and 30s are interested in emerging technologies, including virtual assets, NFTs and the metaverse, this type of fundraising could appeal to them,” said Nam-kook.The DP also points out that it is exploring new ways to utilize new technologies, including using NFTs in campaigns and accepting crypto donations.Just recently, another member of the DP also announced that he would be accepting donations in crypto. Representative Lee Kwang-jae mentioned that he would take crypto donations in mid-January.“It is high time that we undertake innovative experiments to enhance our understanding of these future technologies and change perceptions of digital currencies and NFTs,” wrote Lee.Aside from this, Lee underscored that politicians should be leaders in embracing digital transformation. He noted that policies and laws fail to catch up to digital developments.Related: Korean government tells Apple and Google stores to take down P2E gamesMeanwhile, the South Korean Financial Services Commission announced back in early November that NFTs would not be regulated. However, a few weeks later, the FSC backpedaled by announcing that NFTs would be taxable in January 2022.The law amendment will require a 20% tax payment on digital asset income that goes above 2.5 million won ($2,100). However, the implementation of the tax was delayed for one year due to flaws pointed out by the DP.

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Samsung announces NFT platform for smart TVs

South Korean tech giant Samsung revealed a new smart TV lineup with an integrated nonfungible token (NFT) platform. Samsung’s 2022 smart TVs such as Micro LED, Neo QLED and The Frame will have an NFT Platform app that can be used “for discovering, purchasing and trading digital artwork,” according to an announcement on Monday.“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company noted.In 2022, the company aims to introduce the first smart TV NFT explorer and marketplace aggregator. The upcoming platform will enable viewers to browse and also trade NFTs without leaving the couch. While it’s unclear exactly which NFT platforms or marketplaces will be included for aggregation, Samsung promised its smart TVs will not tamper with the image quality, keeping the NFT creator’s pre-set values. Other than integrating NFTs in its products, the South Korean multinational conglomerate has been actively investing in NFT and metaverse projects through its venture capital arm, Samsung Next. On Wednesday, the firm participated in an investment round for a metaverse gaming platform.Aside from Samsung, other big companies have also boarded the NFT train. Back in July 2021, Coca-Cola got into NFTs for charitable purposes. A month later, Visa purchased a “CryptoPunk” NFT for $150,000. Related: NFTs to help brewers and farmers preserve UNESCO Belgian beer heritageMeanwhile, digital art collections and digital collectible NFT sales dominated last year, comprising 91% of total NFT sales. As the sales rise, more and more NFT- and metaverse-based companies are raising significant amounts to fund their projects. Blockchain gaming companies also raised more than a billion dollars in investments last year.

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Binance introduces BNB Auto-Burn to replace quarterly burn protocol

Binance officially announced the implementation of a new BNB Auto-Burn protocol to replace their current quarterly burn mechanism. In response to the requests of the BNB community, Binance changed its quarterly burning protocol for BNB tokens. According to Binance, this will provide more “transparency and predictability” to its community. With this, BNB will be burned automatically based on a formula consisting of on-chain data of total blocks generated and the average price of BNB. At the moment, there are two burning mechanisms for BNB. One is the real-time burning of a percentage of gas fees on the Binance Smart Chain. The second is the quarterly burn based on Binance’s Accelerated Burn Program, which the BNB Auto-Burn mechanism would replace.Since the launch of BNB, Binance has committed to burning 100 million BNB which is half of the original total supply. When the total circulating supply of BNB goes below 100 million, the Auto-Burn will be discontinued. In the last quarterly burn, the company took 1,335,888 BNB, approximately $639,462,868 at the time, out of circulation. Earlier this year, the team destroyed $400 million worth of BNB tokens in the 16th quarterly burn event. At the time of writing, BNB trades down less than 10% on the month at $528. It’s down 23.65% from its all-time high of $690.93 back on May 10, 2021, but is still up by 1295% since the start of 2021. Related: Binance VC arm leads $60M round in cross-chain protocol MultichainMeanwhile, Binance became one of the first to join the crypto hub established by the United Arab Emirates government in Dubai. The news came a day after the Dubai government announced the launch of its crypto hub.

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Crypto exchanges aim for home run at Super Bowl 2022

Crypto exchange platforms Crypto.com and FTX will run advertising commercials at the Super Bowl LVI 2022 on Feb. 13. Both exchanges have been working tirelessly to establish their brands and penetrate the United States market. Super Bowl advertisements are known to be very costly, with rates going above $5 million for just 30 seconds. Some sponsors are even willing to pay up to a record high of $6.5 million for the same air time. Recently, Crypto.com also announced a partnership with Angel City Football Club, a soccer team that’s expected to play in 2022. Aside from this, the exchange’s efforts include securing naming rights for Staples Center. The exchange purchased naming rights for $700 million over 20 years. With this, Staples Center is renamed into Crypto.com Arena this December.In an official announcement, Crypto.com Co-Founder and CEO Kris Marszalek said that they are using their platform “in new and creative ways so that cryptocurrency can power the future of world-class sports, entertainment, and technology.”Meanwhile, FTX also dedicates a large sum of its advertising budget to bolstering brand recognition in the U.S. In October, the exchange confirmed that they would be running an ad in the upcoming Super Bowl. The exchange also got Tom Brady and Gisele Bündchen to star in a $20-million ad campaign. Related: FC Barcelona, Man City canceled crypto deals show cash is not everythingEarlier this year, FTX also secured naming rights for a U.S. stadium. The exchange reportedly paid $135 million for a 19-year contract to rename Miami Heat’s home stadium into the FTX Arena. Back in 2020, blockchain penetrated the Super Bowl through non-fungible tokens (NFTs). Non-profit trade group Avocados from Mexico inserted NFTs in their advertising campaign. With this, users can collect digital avocados and are able to win blockchain-based rewards. According to Ivonne Kinser, the Head of Digital Marketing at Avocados from Mexico, the results were overwhelmingly positive. Kinser said they delivered “3.2 billion social impressions” through the ad campaign.

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NFT gaming generated $2.32B in Q3 — BGA report

Blockchain gaming continues to grow and dominate the nonfungible token (NFT) space with a share of roughly 22% of all NFT trading volume in the third quarter of 2021, according to a report released by the Blockchain Gaming Alliance, or BGA. The report showed that NFT games accumulated $2.32 billion in revenue between July and September. Metaverse-related activity was also highlighted in the report. It showed that virtual land sales reached $42.6 million while the total market capitalization for virtual world decentralized apps reached an all-time high of $4.6 billion at the end of November. Additionally, the report mentioned that there is a “6,566% increase in daily unique active wallets.” These are wallets that interact with smart contracts connected to games. The report also cited significant investments in blockchain gaming companies this year. Hong Kong-based game software company Animoca Brands raised $88 million in May, $138 million in July and $65 million in October, doubling its valuation to $2.2 billion. Additionally, Cryptokitties developer Dapper Labs shocked the world with $230 million in sales on its NBA Top Shot project. Meanwhile, Pokemon-inspired NFT battling gaming Axie Infinity currently holds the record as the highest NFT sales with almost $4 billion all-time sales. DappRadar co-founder Dragos Dunica believes that this growth will continue as everything comes together toward the metaverse. According to Dunica, the user growth of blockchain games will lead to something bigger and “potentially all-encompassing, the Metaverse.”The metaverse has been described as more than a game, but less than the real world. As our interactions become more virtual, NFTs appear to be a pivotal factor in accelerating the metaverse’s development. https://t.co/iE0pAlWkux— Cointelegraph (@Cointelegraph) August 29, 2021Related: We saw mainstream adoption for NFT art kicking off in 2021, says NFT.NYC co-founder Cameron BaleAs the metaverse becomes more popular, major companies are jumping into the fray. In China, despite warnings from the government about NFTs and virtual assets, companies embarked on a race to register metaverse-related trademarks. More than a thousand companies applied to register 8,534 metaverse trademarks by Sunday.

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