Autor Cointelegraph By Erhan Kahraman

Crypto games need EVO-style viral moment, Nitro Nation review: Web3 Gamer

Blockchain gaming needs its own ‘EVO Moment 37’?

While the Web3 gaming ecosystem is still trying to find its footing in the mainstream gaming world, a key element missing from almost all the Web3 titles is inspiration. To achieve a broader audience, Web3 gaming needs a “wow” moment to go viral and into the records of gaming history.

Web3 gaming studios are falling into the same trap that many of their traditional predecessors fell into: Better visuals, more rewards and a larger cast of characters. Sure, these are some vital elements of the gaming experience, but in order to expand a whole ecosystem, developers need to think beyond that.

With Street Fighter 6 just released and Mortal Kombat 1 on the horizon, it’s safe to say that the fighting games are having a big comeback. But let’s remember the exact moment that showed players worldwide the joy of fighting games for the first time: The EVO Moment 37.

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In 2004, during the golden years of home consoles, the fighting game-focused tournament EVO saw a magical moment where two legendary players competed with each other and one of them — Daigo Umehara — pulled a move that was then considered impossible. YouTube was not a thing back then, so that moment was captured by the official DVD that was released the following year. It was named “Evo Moment 37” and became a major trigger for wide audiences to take fighting games seriously.

Web3 gaming needs that. Web3 studios need to add inspiration, “wow” moment potential and an aspect of virality to their products. It will be a tough road to gain the interest of mainstream audiences until then.

Om Nom enters the metaverse

Games like Angry Birds, Fruit Ninja, and Cut the Rope assumed the role of catalyzers during the dawn of mobile gaming: They catapulted smartphones and tablets to the hands of a mainstream audience with vivid visuals, cute characters and intuitive gameplays that used then-groundbreaking frictionless touch screen in innovative ways. That’s why ZeptoLab partnering with The Sandbox to bring Om Nom — the green monster from the Cut the Rope franchise — to Web3 is big news for old schoolers.

Cut the Rope is coming to The Sandbox. (The Sandbox)

Players will have a chance to explore a virtual world inspired by the franchise in Om Nom’s Social Hub. The event will host familiar characters from Cut the Rope with the end goal of discovering Om Nom’s origin story.

ZeptoLab business development director Kristina Truvaleva says bringing the classic title to the metaverse will give players “a feeling that they have been transported into a whole new world — permeated with nostalgia but full of fresh challenges.”

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The virtual world went live on Aug. 10. Players who complete all quests and requirements will have a chance to share a pool of 120,000 SAND. A real-life prize called Om Nom’s Money Box will also be sent to 1:1 avatar holders that pass all of Om Nom’s Social Hub quests.

Axie builders get the Greenlight

Axie Infinity creator Sky Mavis recently introduced Mavis Hub: Greenlight, a program for developers to share their early game builds with the community. The program allows players to playtest and includes a voting system that lets the community vote on the games they are most excited about, driving competition between developers.

We’re thrilled to introduce Mavis Hub: Greenlight — a new initiative that will increase the number of Axie games on the Mavis Hub by adding a way for the community to vote on their favorite up-and-coming Axie Builder’s Program games.• Play and vote for new Axie games on… pic.twitter.com/VZC2whO0Xs— Axie Infinity (@AxieInfinity) August 8, 2023

The games must be at the playable beta stage to be eligible for the program, meaning the core game loop should be complete and provide at least one complete game session. Successful games on Greenlight may receive extra support, such as additional grants and user acquisition budgets for soft launches.

The program echoes similar exercises in Web2 gaming, like the now-defunct Steam Greenlight, which has been turned into Steam Direct. They streamline the process for developers and provide valuable feedback from the community, driving engagement as players decide who stays and who goes.

Players can vote for games they like using Mavis Hub: Greenlight. (Axie Infinity Blog)

Interested players can try out two debut games on Greenlight called Mini Tri-Force and Culinary Wars. In the former, the player tries to save their Axie clan in a poisoned forest by combatting youkai – ghosts in Japanese folklore. The latter is a co-op cooking game that heavily resembles Overcooked, where players take the role of chefs and make haste to fulfill orders in a short amount of time – often resulting in chaos.

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Mavis Hub: Greenlight has been launched on the Mavis Hub Desktop App, while a web-based version is also in the works.

$150K inducements to join the dark side

Layer-1 blockchain network Aelf launched its Aelevate program, dangling the offer of up to $150,000 per Web2 studio to help developers transition to blockchain technology and create games on the Aelf network.

🚨 Calling all game studios & developers! Aelevate program is now open, offering up to US$150K grants per studio. 🎮🔥aelevate will help Web2 games transit to Web3 through blockchain tech and business support guidance. Apply by 30 Sep 2023 https://t.co/bFkv0FHFzV 👈 pic.twitter.com/m7XxYtQZd8— ælf (@aelfblockchain) August 9, 2023

The company’s track record so far lacks any gaming ventures, but Aelf aims to break into the gaming world with this program. Considering the blockchain gaming market is projected to be over $60 billion by 2027 – nearly 15 times its $4.6 billion market size from 2022 – Aelf’s enthusiasm is understandable.

“Our goal is to break the daunting barriers studios face in integrating blockchain technology into their games, particularly in the current uncertain and challenging crypto climate,” said Tavia Wong, head of commercial at Aelf, adding:

Through Aelevate, we are pledging our support for the Web3 gaming space as we provide crucial infrastructural support and expert industry guidance for our participants to thrive and succeed in this new Web3 frontier.”

Aelf presents its suite of decentralized applications to successful applicants, streamlining the blockchain transition process with asset integration, token creation and the development of smart contracts. The program also assists the business side of Web3 with mentorships, market strategies and fundraising opportunities.

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The program applications are open until Sept. 30, with the first round of grants scheduled to be awarded in October.

Hot Take – Nitro Nation: World Tour

Mythical Games’ Nitro Nation: World Tour is a free Web3 drag racing game on mobile and is a great option to blow off a long day’s steam. It combines simple gameplay mechanics with beautiful graphics – for a mobile game, of course.

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The controls are straightforward to grasp, as there are only two buttons. The first is the gas button which is used to keep the indicator in the green zone at the beginning of the race. As the race starts, this button turns into the “Gear Shift” button, which should be pressed when the indicator is in the green zone to keep a steady pace. The second is the nitro button, which gives the car a little boost.

Nitro Nation: World Tour gameplay. (Nitro Nation: World Tour)

Players can upgrade and tune their cars to have an edge on the streets. The game also provides a wide range of customization options that can be bought using the in-game currency and boasts a vast roster of fully licensed cars ranging from Subarus and Mazdas to Aston Martins and Paganis.

Licensed car brands in Nitro Nation: World Tour. (Nitro Nation: World Tour)

Web3 elements come into play as NFT cars, which can be dropped from purchasable car packs or directly bought from and sold on the marketplace. The NFT cars come pre-tuned and with better stats. The game is perfectly playable without NFT cars, so mainstream free-to-play (F2P) players aren’t forced into these Web3 elements. Nitro Nation: World Tour offers simpler gameplay than your usual Forzas and Need for Speeds but manages to keep it fun. If you are into cars, racing or NFTs, consider trying out Nitro Nation: World Tour.

More from crypto gaming space:

– Bandai Namco, the world-renowned publisher of Dark Souls and Tekken games, collaborated with blockchain network Oasys and startup Attructure to unveil an AI-enhanced virtual pet game that features NFT-based digital creatures.

– Amazon Prime Gaming partnered up with Web3 auto chess game Mojo Melee to offer free exclusive drops to Amazon Prime members.

– Web3 Mahjong game Mahjong Meta went live after its two-month-long open beta phase.

– nWay’s mech fighting game Wreck League collaborates with Yuga Labs to host Yuga-themed mech NFTs.

– NFT-based open-world social MMO game Dininho released on Arbitrum.

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Erhan Kahraman
Based in Istanbul, Erhan started his career as a gaming journalist. He now works as a freelance writer and content creator with a focus on cutting-edge technology and video games. He enjoys playing Elden Ring, Street Fighter 6 and Persona 5.

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Web3 Gamer: Zuckerberg’s metaverse losses, NFT game on Discord, Gods Unchained hot take

Let’s get business out of the way before getting to the fun part: Meta, the parent company of WhatsApp, Facebook and Instagram, is heavily involved in virtual worlds through its metaverse unit, Reality Labs. 

However, its investments have yet to pay off, with the metaverse company reporting collective losses of over $40 billion. 

Despite the losses, investors are optimistic about Meta CEO Mark Zuckerberg’s long-term bet on the metaverse, sending the stock up 7% after hearing Zuckerberg’s reasoning on the Meta Q2 2023 Earnings call.

Meta’s stock price spiked to over $320 after Meta Earnings Call. (Google Finance)

Wall Street seems convinced by his arguments, which are backed by Meta’s improved overall business performance as the platform saw its revenue increase in the second quarter. Zuckerberg aims to cover metaverse costs with the growth from Meta’s family of apps, which has increased by $2 billion, making it just over halfway to covering the $3.7 billion loss from Reality Labs.

I can’t guarantee you that I’m going to be right about this bet. I do think that this is the direction that the world is going in.”

The Meta CEO believes an immersive version of the internet will become the norm. He supported this statement with examples of trends such as smart glasses and immersive communication:

There are 1 billion or 2 billion people who have glasses today. I think in the future, they’re all going to be smart glasses. And all the time that we spend on TVs and computers, I think that’s going to get more immersive and look something more like VR in the future.”

After the launch of Threads — excitement over which faded after a short while but has been reignited — Meta will reportedly release AI chatbots with human-like personalities with a focus on user retention.

Role-playing game combines AI and NFT on Discord

A new blockchain game is cooking for all the text-based role-playing game lovers out there. Alchemy: Battle for Ankhos will be running on Discord, using the platform’s familiar environment to host battles in a fantasy world.

Although this isn’t an entirely new concept, with examples like Wordle, PokeMeow and Guess the Song, bringing along crypto and AI will surely spice things up.

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The art style immediately conjures memories of Darkest Dungeon — another turn-based RPG with roguelike mechanics. Four developers are building the game with the support of generative AI tools, including OpenAI and Midjourney. The Alchemy: Battle for Ankhos team utilizes Midjourney to create art, while OpenAI gives NPCs custom behavior. 

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The project, which was one of the five winners in Solana’s NFT Showdown, will allow players to mint their assets from in-game menus without any blockchain knowledge. According to the game’s creative director, Alex Finden, nearly every asset earned or purchased in-game will be optionally mintable.

A new challenger: Web3 gets a new esports platform

Professional Dota 2 player Erik “Tofu” Engel, who has won over $400,000 from various esports tournaments, has recently expressed interest in the Web3 stage. 

Short for “electronic sports,” esports is a growing industry with an audience of more than half a billion people on the global stage in 2022, with expected growth to $1.87 billion in revenue by 2025. With these numbers, it is no wonder Web3 players are competing to enter the space.

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Crypto gaming startup Ultra also heard the call and announced the launch of an esports tournament platform built on its own blockchain network called Ultra Arena. The platform, which will launch on Aug. 8, will allow players and brands to organize tournaments and leagues with NFTs and platform tokens as prizes. 

Ultra Arena will support popular Web2 games, including League of Legends, Counter-Strike: Global Offensive, Overwatch 2 and PUBG, along with games already available on its PC game store, Ultra Games.

Hot Take: Gods Unchained

One of the oldest and most popular free-to-play Web3 games, Gods Unchained, found its way into my playlist with its recent release on the Epic Games Store.

The turn-based card game distinguishes itself from frontrunners of the genre with its Web3 elements, presenting the cards as tradeable NFTs and hosting a player-focused community marketplace.

Along with cosmetic items such as card backs and trinkets, cards can be bought and sold in the marketplace, providing true ownership to the players. There are also card packs, which can be bought using the GODS token.

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The game features beautiful animations and a slick art style in general, but lag in gameplay and in menus often overshadow the graphics. Gods Unchained draws heavy “inspiration” card game genre classics, most notably Blizzard Entertainment’s Hearthstone.

The usual mana, strength and health mechanics are all there, with the addition of “Gods,” which are like “Heroes” from Hearthstone. Gods have their own abilities, which you can choose at the start of the match.

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After booting the game up and trying to play the first mission out of three in the tutorials, a bug appeared which prevented me from completing the mission, so I decided to “concede” – the in-game button for surrendering – with the intention of restarting the mission.

The game returned to the menu and awarded me the completion rewards for the first mission. So, I thought, “Huh, maybe that was the last step of the mission and the game registered it as complete.”

Then came the second mission, which was completed with no issues. On the third mission, another bug appeared. I tried waiting, clicking on every possible option and, with nothing else to do, had to concede. In front of me was the menu with completion rewards.

After that, I played a few casual and ranked games, and all went smoothly without any problems.

Gameplay from Gods Unchained. (Gods Unchained)

In conclusion, the game could use some work. It does not present the seamless experience of Hearthstone or introduce new mechanics like Marvel Snap. Considering it has been five years since its initial release, and there are unfixed bugs in the tutorial missions, it feels like the developers aren’t really concerned with user experience. Hopefully, they can fix these issues in their upcoming mobile release.

If you are a fan of the genre and a crypto enthusiast, it is worth taking a look at. Otherwise, you are better off playing Magic: The Gathering, Hearthstone, Marvel Snap or Legends of Runeterra.

More from Web3 gaming space:

– Axie Infinity creator Sky Mavis partnered with CyberKongz to enrich the Ronin platform. 

– Solana-based NFT game Aurory will integrate Ethereum scaling technology Arbitrum using its SyncSpace system.

– Web3 gaming guild Yield Guild Games announced an extended collaboration with Polygon Labs to provide enhanced support to partner games developed on the Polygon network, including popular titles like The Sandbox and Crypto Unicorns.

– Hasbro will collaborate with Xplored, the company behind the Teburu digital board game system, to experiment with integrating smart-sensing technology, AI, and dynamic multimedia.

– Rumble Racing Star developer Delabs Games raised $4.7 million in seed funding for development on Polygon.

– Solert Games will launch – “Game of Thrones” star Hafthor Bjornsson endorsed – Legends at War on the Avalanche blockchain.

– Mobile tower defense strategy game EF Defense is set to launch on the Ethereum scaling network, Immutable zkEVM.

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Erhan Kahraman
Based in Istanbul, Erhan started his career as a gaming journalist. He now works as a freelance writer and content creator with a focus on cutting-edge technology and video games. He enjoys playing Elden Ring, Street Fighter 6 and Persona 5.

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Web3 Gamer: Earn Bitcoin in Minecraft, BGA’s 50/50 gender split, Oath of Peak hot take

Minecraft gets the Bitcoin treatment

It seems like Minecraft has been around since the invention of computers, and there is a reason for that. Along with its official free updates, which provide extra content, the Minecraft ecosystem has an incredibly active community, helping it stay up to date. Thanks to the game’s open-ended gameplay, there is tons of community-built content available to enjoy.

Have you finished the standard content of the game? Then why not relive the industrial revolution with custom-built mods? Or enter a competition to see who can build a construction first against hundreds of others? There is a server for that. Pokemon in Minecraft? Pixelmon! 

And if you want to earn Bitcoin in Minecraft? Welp, you can even do that now.

Players can earn Bitcoin in Minecraft with the partnership between Zebedee and Satlantis. (Zebedee)

A community-operated Minecraft server by the name of “Satlantis” has integrated Zebedee’s gaming tech that lets players earn Bitcoin by completing in-game quests inspired by real-life BTC mining. Players in the server can join in-game mining pools, collect ASICs (popular hardware tailored for Bitcoin mining) and increase their hash rate to win block rewards. What a cool way to educate traditional gamers on the basics of Bitcoin!

Players can withdraw their earnings to Zebedee’s app, where they can spend their gains on other games made by the company or move them to exchanges that support Bitcoin’s layer-2 Lightning Network.

Don’t get your hopes up for buying a Lambo with your earnings from building pixelated wonders. The server will give out a total of 1 million satoshis — equal to one hundred millionth of a BTC — per week. That’s around $300 per week divided by God-only-knows how many people. While it isn’t much, it’s a start that could become a trend. 

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The FTX collapse not enough to break crypto community’s spirit: IBW 2022

Istanbul Blockchain Week opened its doors on Nov. 14 to bring the crypto and blockchain ecosystem together in İstanbul, Turkey. Cointelegraph attended the event with a Cointelegraph Turkey booth and an İstanbul-based editor to experience the impact of the FTX collapse firsthand — the result was unexpected.As an international hub housing more than 15 million people, İstanbul was shaken by a bombing attack in Taksim, the city center, on Nov. 13 evening. Yet, the following day, Istanbul Blockchain Week (IBW) opened its doors to more than 2,000 international attendees and over 100 speakers after consulting with local security authorities.On top of a year-long bear market and the FTX collapse, IBW 2022 attendees also had to deal with the emotional stress of what occurred last night. Both events were ever-present topics on the main stage and in the event hall. Merhaba! Cointelgraph is in attendance at Istanbul Blockchain Week and bringing you all the latest updates live from Turkey.Watch this thread… pic.twitter.com/DusFaf4xCT— Cointelegraph (@Cointelegraph) November 14, 2022Erhan Korhaliller, the organizer of the event and the founder of EAK Digital, mentioned both topics during his opening speech. Excluding the people who barely managed to land in İstanbul hours before their stage time, the majority of speakers started by giving condolences to the victims of the terrorist attack.However, Istanbul Blockchain Week 2022 managed to find a balance to keep a respectful tone to the worries of İstanbulites while maintaining the entertainment aspect of the show. Nothing stood out as too flashy, but the atmosphere was always vibrant and colorful. The next four days saw key names from the crypto industry taking the stage one after another in front of a fully focused and attentive audience.Cointelegraph Turkey had a splash at IBW 2022 thanks to a big booth overseen by the Kriptomeda team.IBW 2022 used the event area of the Hilton Bomonti hotel rather cleverly to provide break zones during crowded networking activities. Guests were presented with coffee, tea and water to refreshen during heated conversations.The main stage, which was too big for a 2,000-person event, was divided into three parts: Illuminated only with the light of kiosks that present cool-looking nonfungible tokens (NFTs), the NFT Gallery was neighboring the stage. The other side of the gallery was reserved for IstanHack, where the developers from neighboring countries competed to build a Web3 project.Taking a stroll through the NFT gallery… pic.twitter.com/kCrrP4DP41— Cointelegraph (@Cointelegraph) November 14, 2022

The event agenda left no corner of the expanded cryptoverse unchecked: Market makers, exchanges, decentralized finance (DeFi) providers, blockchain gaming and metaverse big guns filled the event area and the main stage to provide a comprehensive picture of what’s going on in the crypto world.Related: Turkey’s financial authority investigates FTX’s collapseOne thing that stood out during the whole show was the positivity and the “keep building” philosophy. It wouldn’t take a journalist to understand that the ecosystem truly believes in the bear market building. During the event, Cointelegraph saw ambitious projects with young and talented teams joining the competition right after the biggest collapse in crypto history, global exchanges using the local aspect of the event to announce their expansion into the Turkish market, and industry veterans sharing wisdom and strategy to endure the negativity of the mainstream media.Amazing view at the top floor. Bomonti, Istanbul. Here for @IstanbulBlockWk check @Cointelegraph regularly for updates. pic.twitter.com/3Xsls4mfKI— Erhan (@ErhanKahraman) November 14, 2022

The Cointelegraph ground team shot several video interviews with speakers at the Cointelegraph Turkey booth, most of which were published on CT Turkey’s YouTube channel. Between a panel moderation and lots of booth-surfing, Cointelegraph editor Erhan Kahraman also managed to sit down with renowned cryptographer and Elixxir CEO David Chaum as well as blockchain security expert HashEx’s CEO Dmitry Mishunin. Both interviews will be published in Cointelegraph.The first announcement of IBW 2022 dates back to early 2022, so it’s safe to assume that its details and agenda needed to be marginally updated due to the recent meltdown. However, the main message was unmistakable: Crypto is here to stay, and the crypto revolution is bigger than FTX.

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How are ‘lite’ versions of crypto apps helping adoption?

Companies become industry giants when they provide the best user experience in the simplest form possible. Google, for example, has the most advanced search engine on the whole planet. And how does it provide that sci-fi-level technology to the user? By a simple, one-line search bar.Apple’s motto is removing the hardware from the user experience (UX) as a layer. It means that when users forget that they are holding a smartphone and browsing an app while scrolling down memory lane, Apple succeeds.Technology needs to hit the perfect balance between utility and usability — comprehensive features and ease of use — to achieve broader adoption. Bitcoin (BTC), the original cryptocurrency, became available to a much bigger user base as it became easier and more reliable to buy BTC from user-friendly mobile apps.The number of Bitcoin block explorer Blockchain.com wallet users over the years. Source: StatistaFor better or for worse, crypto exchanges played a pivotal role in bringing new users to the market. Millions of users saw crypto exchanges as the go-to trading platforms as the crypto apps made the overall experience more feature-packed and simplistic. Hiring Hollywood A-listers to promote them also helped crypto companies to make a case.However, it becomes increasingly difficult to keep the interface as simplistic as, say, Google’s homepage, with more and more features introduced into crypto trading platforms. So, a number of crypto exchanges made a choice at some point. They divided their target audience — for design purposes — into newbies and pro traders and offered two different user experiences to each. Some, like Binance and OKX, provide both UXs within the same application. First-time users are greeted with the “lite” version of the app, with fewer features and an emphasis on the learning curve of cryptocurrencies. If a user feels ready, or they were just reinstalling the app, they can tap a button to transform the app to its pro version with detailed order books, advanced commands, etc. Others went with two different versions with different layers of usability, like Bitpanda and Bitpanda Pro. Cointelegraph reached out to crypto exchanges and UX developers to get a better understanding of how lite versions of crypto apps work and contribute to adoption.Tech evolves by solving problemsBinance angles the lite mode of its mobile app as a simplified version of the exchange designed for users who are new to Web3, Binance head of product Mayur Kamat told Cointelegraph. “We looked at the core features that would be most beneficial for those users, and then we designed and built it with the best user experience in mind,” Kamat explained.Binance Pro, on the other hand, is aimed at Web3 natives and traders. Kamat said that both versions are designed to provide different experiences for users in different stages of their Web3 journey. “As such, we do not compare them against each other,” he added.When it comes to deciding on a specific platform for crypto, users look for a platform based on their needs at that point in time, according to Kamat:“[Users’ initial pick] could be driven by education, rewards, referral, fees, liquidity, etc. But we strongly believe that over time users stay with a platform that is trustworthy.”Technology needs to solve problems at scale for mainstream adoption, Kamat summarized. For people who care about the freedom of money, crypto means more than trading, he added, highlighting the massive crypto adoption in Turkey, Indonesia, Venezuela and Ukraine. Simpler interface led to four million users in eight yearsBitpanda, a Europe-based fintech unicorn that offers traditional commodities trading alongside crypto, provides two apps that cater to different forms of trading. The liquidity in the beginner-friendly Bitpanda app is provided by the company itself, whereas on Bitpanda Pro, other traders provide liquidity at a price they themselves set.Since its inception eight years ago, the base Bitpanda app onboarded almost four million investors, Magdalena Hoerhager, vice president responsible for growth at Bitpanda, told Cointelegraph.Experienced traders, professionals, institutions and European Union-based companies, ranging from private banks to family offices, prefer Bitpanda Pro to trade assets at more competitive costs, Hoerhager claimed. The exchange offers professional trading solutions, price-matching capabilities and fully automated clearing, settlement and netting processes.“Crypto isn’t the wild west anymore, or at least it isn’t as wild as it was five years ago,” she said, adding that the ecosystem is now seeing better regulation, better consumer protection, a better understanding of the pros and cons of cryptocurrencies as an asset class. Lite features attract even pro usersOKX is another crypto trading platform that recently introduced a lite version — conveniently named OKX Lite. Speaking to Cointelegraph, OKX global chief marketing officer Haider Rafique said that professional traders also see value in the lite version, switching between modes when they are not actively trading. Traders are using the Earn feature on OKX Lite to stake their assets and earn yields passively, according to Rafique. He explained that the demo trading feature, which allows new users to try out trading tools before actually investing any real money, is an element of attraction. Experienced traders, on the other hand, look for a broad range of investment options and advanced trading tools. Block Trading feature for example, enables institutional and high-net-worth investors to make volumed trades without adversely moving the market.“To support the mainstream adoption of crypto, we must build trust,” Rafique said, adding that OKX is investing heavily in security and user protection. However, trust alone is not enough, he noted, “We must also offer guidance to help newcomers navigate this new ecosystem, and OKX Lite is a big part of this.”Apps should not assume users understand everythingOpera made headlines earlier this year when the internet browser developer launched a Web3-focused Crypto Browser. Given that its main browser — which also has crypto-friendly features — has almost 350 million users worldwide, Opera is well-positioned to introduce crypto to a mainstream audience. Speaking to Cointelegraph, Opera Crypto Browser’s senior product manager, Danny Yao, stressed that new users want something that makes onboarding simple:“They [new users] don’t want to be hit in the face with 1,000 options, nor do they want the app to assume they already understand everything. […] Pro users want more complex functionality, usually. That doesn’t mean they need the interface to be complicated, just that the utility needs to be present.”Opera designed the Crypto Browser to enable interaction with decentralized apps and multiple blockchains more accessible, according to Yao. Simplifying the transition of users from Web2 to Web3 became the main goal. An integration with FIO Protocol allows Android-based Opera users to set up their own crypto handles to use as their wallet addresses, he exemplified.One for hodlers, one for tradersBtcTurk, a Turkish crypto exchange that turns 10 next year, designed its base “lite” and “pro” apps with two different interactions in mind. The base app, BtcTurk, is intended for hodlers who believe Bitcoin is a long-term investment and want to keep it in the custody of a trusted exchange, a spokesperson told Cointelegraph. BtcTurk Pro, on the other hand, aims to meet the needs of traders who look for detailed charts, reports, indicators and more trading pairs. BtcTurk conducted a survey with Ipsos in the summer of 2022 to look into the needs and behavior of crypto users. This research showed that trust is the first and foremost important element for the crypto ecosystem — users are looking for recognition, recommendations and ease of use when they pick a new crypto platform. The Turkish crypto exchange believes that user-friendly apps that enable investment, transfer and payments for cryptocurrencies, as well as apps that help with new use cases per each project’s strengths, would help more people to become aware of cryptocurrencies and drive adoption.No end product in crypto appsCointelegraph reached out to Altuğ Gürkaynak, a user experience designer and a crypto user. He described the process of launching a new app as a neverending one. “There’s no such thing as a ‘finished’ or ‘end product’ in the world of UX,” he explained: “You keep up with the trends that are ever-changing with iterations.”If the technology is new, however, it needs a slightly different approach. New tech with a completely new interface will result in disappointment unless there’s something truly extraordinary, Gürkaynak warned. New users need time to adapt to the technology itself, so applications need some familiar screens as a basis.Making a simple app that users are likely to recommend to others is the most important, he noted: “Prioritizing the word-of-mouth impact instead of a groundbreaking design would help crypto apps (or any apps for that matter) to drive more adoption.”

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