Autor Cointelegraph By Cointelegraph Consulting

Cointelegraph Consulting: Crypto events of 2021 in retrospect

The year 2021 is coming to a close, and if there’s one way to describe how the cryptocurrency industry fared in the past 12 months, it would be momentous growth. Major cryptocurrencies shattered previous records, adoption grew, new sectors sprouted, and novel blockchain use cases made significant breakthroughs.The Market Insight’s latest edition recalls the events covered in past issues as well as deep-dive topics in Cointelegraph Research’s industry reports.DeFi and AltcoinsTwo of the top gainers of 2021 were Solana (SOL) and Terra (LUNA). SOL gained 9,500%, while LUNA gained 13,000%. Significant investments and ecosystem growth catalyzed the immense gains for the two tokens. One could also argue that the two being billed as potential “Ethereum killers” had a part in contributing to their massive rallies.In the decentralized finance (DeFi) scene, the two tokens sit among the top five in total value locked (TVL). Solana is at number five with $11.45 billion, and LUNA has recently surpassed Binance Coin (BNB) for the number two spot with $18.9 billion, according to Defi Llama. Moreover, the emerging ecosystems of Solana and Terra deserve a deeper look, which is why they are the subject of Cointelegraph Research’s upcoming reports.DeFi followed a similar growth trajectory as the broader crypto market in 2021. Competition has undoubtedly increased for Ethereum. Its TVL share was 97% in January but is currently down to 62.54%, per Defi Llama. The next phase of development for the sector comes into question in 2022, especially since the growth of DeFi this year has been so substantial that authorities have switched from denying the industry to grappling with ways to deal with it. The DeFi market capitalization remains a small fraction of the overall cryptocurrency market cap, but it underwent the same growth trajectory. Some believe that integration with legacy banking could be one of the main focuses for DeFi in 2022. NFTsNonfungible tokens, or NFTs, found their breakout year in 2021 despite existing since 2014. The bulk of sales came in the past 12 months, surpassing $14 billion in December. Digital art collections and digital collectibles dominate 91% of these sales volumes, which is one of the key data revealed in this report. The sales in the first half of the year were driven primarily by individual artists joining the space with their respective collections and some high-profile sales, while the second half brought in more mainstream brands. For instance, Coca-Cola auctioned a wearable bubble jacket skin in Decentraland, and Visa purchased its first NFT. Such participation from these brands enabled the NFT market to come into full bloom. The report also revealed that the most profitable NFT collection in 2021 was “CryptoPunks.” A “CryptoPunk” NFT offers a better all-time average return on investment compared to NFTs on other popular collections, such as “CryptoKitties” and “Bored Ape Yacht Club.”NFTs have also disrupted the gaming industry and become key to fully realizing the concept of metaverses through their blockchain properties. However, some critics doubt that the parabolic surge in 2021 will play out in 2022, especially with more regulatory scrutiny. Nonetheless, this year’s amount of venture capital investments funneled into NFT companies is beyond sizable. NFT funding in 2021 is already at $2.1 billion as of Q3, yet nearly 40% of VC deal activities involve only a single firm in Andreessen Horowitz, according to PitchBook. Therefore, as sales and interest for NFTs continue to grow, it may be difficult for firms with a thirst for high growth potential to resist NFTs.Regulation2021 has been progressive in the cryptocurrency regulatory front. The 117th United States Congress has introduced 35 bills that focus on cryptocurrency regulation, blockchain policy and central bank digital currencies. Federal Reserve Chair Jerome Powell expressed his views about cryptocurrency as not a significant threat to the U.S. financial market’s stability. However, a likely discussion that could seep into next year is the regulation on stablecoins. The President’s Working Group on Financial Markets has stated in a report that stablecoins could be a beneficial alternative payment option but are “subject to appropriate oversight.” Currently, there are no regulations on stablecoins, even as their market capitalization passed $162 billion as of this writing, but a bill proposed by Wyoming Senator Cynthia Lummis could be a step in that direction. Lummis plans to introduce a comprehensive bill in 2022 that will provide regulatory clarity on stablecoins, guide regulators around asset classes, and offer consumer protections. Cryptocurrency regulation will be a talking point in 2022 and will also be a topic that the Cointelegraph Research team will be examining further.GameFiIt is almost certain that everyone in the space agrees that Axie Infinity revolutionized gaming. The play-to-earn model was a massive hit, as it added real income potential to playing video games. Data shows how play-to-earn decentralized applications (DApp) dominated the latter half of 2021 in terms of connected, unique, active wallet addresses. And since September, gaming tokens such as The Sandbox (SAND), Axie Infinity (AXS), Enjin (ENJ), Illuvium (ILV), and Ultra (UOS) have even beat out Bitcoin in gains, as revealed in this newsletter’s previous issue.The gaming sector took the helm from DeFi that saw the most addresses connected in the first seven months of the year. The two DApp categories birthed a new sector, GameFi, which is believed to be the next logical step in blockchain development. Crypto-based games already enable users to have control over their in-game assets via NFTs, but the elements of DeFi could take it to another level. Incorporating DeFi would mean that features such as staking would be available to users where they can earn interest in their tokens.Yet, the sector is still in its early stages, but its appeal lies within its attractiveness to users who may not necessarily be cryptocurrency holders. Attracting such users could further contribute to more cryptocurrency adoption, which will likely be its focal point for GameFi in 2022.AdoptionWith the developments in 2021, cryptocurrencies were able to captivate a much broader audience compared to the year before. In just the second quarter, global adoption has grown 880% since 2020, Chainalysis data shows. And the key events mentioned above are likely contributing factors to cryptocurrencies going more mainstream. The NFT venture capital activities stated earlier represent only 7% of the $30 billion poured into crypto-related investments in 2021.But despite the apparent growth, cryptocurrency ownership remains relatively low. TripleA estimates the global cryptocurrency ownership rate to be at an average of 3.9%. Ukraine, Russia and Venezuela are the top countries with at least 10% of their population owning cryptocurrencies.Despite growing adoption, cryptocurrency ownership remains relatively low worldwide. The low ownership rates imply substantial room for growth, which is why a CAGR of 60.8% from 2021 to 2026 for the cryptocurrency market may have some merit. This year, the value of the cryptocurrency market has already grown from $364.5 billion last year to more than $2.5 trillion — a 586% surge. And in the coming year, the new sectors in GameFi and perhaps assets related to Web3 could possibly be new avenues for continued growth. Tokenization of certain securities could also happen on a much larger scale, and it is even predicted to be the norm by 2030. Furthermore, the prevalence of cryptocurrencies for payments could also be another area with untapped potential, which will be explored further in another upcoming report.Predicting what sectors in 2022 are poised for the same breakthrough that NFTs had this year would be difficult, if not, impossible. However, reports that carefully study and go in-depth about certain topics would offer a better way of understanding the nuances of a specific sector.Cointelegraph’s Market Insights Newsletter shares our knowledge on the fundamentals that move the digital asset market. The newsletter dives into the latest data on social media sentiment, on-chain metrics and derivatives.We also review the industry’s most important news, including mergers and acquisitions, changes in the regulatory landscape, and enterprise blockchain integrations. Sign up now to be the first to receive these insights. All past editions of Market Insights are also available on Cointelegraph.com.

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Cointelegraph Consulting: Is NFT music an untapped opportunity?

When people think of nonfungible tokens (NFT), the most popular collectibles such as CryptoPunks, Bored Ape Yacht Club and Decentraland usually come to mind. Beeple’s digital artwork that sold for millions will most likely ring a bell, and most recently, gaming came together with the Metaverse to usher in an altcoin season.However, one particular type of nonfungible token that rarely gets looked at is music NFTs. With NFT sales raking in billions of dollars across other categories in 2021, music NFTs seem to have lagged behind.According to Cointelegraph Research’s recent report, the global awareness of NFTs has increased over time. This is evidenced by the fact that the term “NFT” continues to trend upward in the volume of Google searches.However, two surveys explored in the report reveal that many are still in the dark when it comes to these tokens. What’s more, many of those who had previously transacted with cryptocurrencies had no prior experience with NFTs. In one of those surveys, 57% of the respondents stated they had not used NFTs before, while only 3% used NFTs daily. Such data illustrates the market’s nascency.Music NFTs vs. streaming servicesLike NFT artworks, music NFTs have been touted as a revolutionary way for artists to connect with their fans and monetize their work. They embrace the concept of ownership, which has proven to be essential in building a loyal fan base. Tokenizing an artist’s work also makes it tradable, providing another way for them, along with their fans, to make money. Kings of Leon was the first band to release an NFT album, which generated about $2 million in revenue, marking one of the more successful music NFT projects.Music NFTs also provide a much more cost-effective alternative for artists. For instance, music NFTs allow fans direct access to the artist’s music without needing streaming giants and record labels, which are known to take substantial revenue cuts. However, for most music lovers, particularly those not in the cryptocurrency space, the $9.99 price offered by streaming services is still a no-brainer, especially when Ethereum gas fees are factored in. In the music streaming arena, Spotify is the dominant force, with 32% of streaming subscribers worldwide opting for its platform. Apple Music comes in second with a 16% share.Download the full report here, complete with charts and infographicsFor artists who still depend on these platforms, NFTs serve as supplemental revenue, and some artists have generated decent sales numbers with their NFT collections. One example is 3lau, whose “Ultraviolet Collection” garnered $11.6 million in sales. On a per-Spotify-listener basis, 3lau’s NFTs are the most bankable. With 2.5 million listeners on Spotify, the total sales equate to about $4.64 per fan. On the other hand, A$AP Rocky’s “Rocky Gateway” didn’t see the same success, with just $200,000 in sales. A$AP Rocky’s 17 million subscribers on Spotify would mean that the NFT sales translate to only $0.01 per fan.While the data above shows the success of an artist’s NFT collection relative to their Spotify fanbase, it doesn’t reveal how far behind the sales of music NFTs actually are. Looking at just the top 10 music NFTs on OpenSea, only about 223 Ether (ETH) ($835,000 at the time of writing) in sales was generated from Nov. 14 to Dec. 13, making up only 0.03% of OpenSea’s 30-day sales volume. Bored Ape Yacht Club had far better sales over one month, with 42,956 ETH ($161 million) — compared with the all-time volume of 6,396 ETH ($24 million) of the top 10 collections in the music category.Royalty modelThe paltry sales on OpenSea can mean one of two things: Either this use case has yet to make its mark or NFTs are just not a suitable medium for music. However, a platform that offers royalties for fans could help music NFTs gain more traction. 3lau announced a new blockchain-based music platform, Royal, back in August. The platform has already attracted $16 million in seed funding from investors like Paradigm and Peter Thiel. Royal will enable fans to be part of the success of their favorite artists by allowing fractional music ownership through its version of NFTs.Introducing a royalty-sharing model coincides with most users’ interest in NFTs. According to the surveys reviewed in Cointelegraph Research’s report, the reason many users purchase NFTs is financially motivated. This is akin to the way the play-to-earn model brought significant growth to the gaming sector, where games like Axie Infinity have thrived. Aside from the monetary incentive, Royal can also pave the way for other models to emerge, ones in which fans can fully finance an artist’s new album.Earlier in December, Saxo Bank made a bold prediction about the future revenue of streaming services. The Danish investment bank has a particularly bleak outlook for Spotify in 2022, as it believes that NFT-based platforms will cause a paradigm shift in the music industry. While a drop in revenue could be likely, it might be hard to imagine so presently, considering that the company continues to pile up more revenue. Still, one thing is for sure: Artists will go where it makes the most financial sense. Whether they find that with NFTs or somewhere else, the deal that will let them maximize their earnings will ultimately prevail.Cointelegraph’s Market Insights Newsletter shares our knowledge on the fundamentals that move the digital asset market. The newsletter dives into the latest data on social media sentiment, on-chain metrics and derivatives.We also review the industry’s most important news, including mergers and acquisitions, changes in the regulatory landscape, and enterprise blockchain integrations. Sign up now to be the first to receive these insights. All past editions of Market Insights are also available on Cointelegraph.com.

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